Editors Don't Want You to Know About This £35 French Fragrance Brand

I'll let you in on a secret. Lately, there's one French fragrance brand that has been mysteriously wafting on just about every beauty editor and fashion insider I know. Wearers of this fragrance brand have told me first-hand that they are often inundated with compliments when they wear it. You'd be right in thinking that it might be one of the usual suspects of French perfumery, like Diptyque, Chanel or Guerlain. But what if I told you that you that I've discovered a niche French fragrance brand that's been sending the industry into a frenzy, and it costs just £35 a bottle?


(Image credit: @eleanorvousden)

While many are cautious about sharing their signature fragrances, I'm here to spill the beauty beans because, quite frankly, it's just too good not to share. The brand in question is Bon Parfumeur. Founded in in France in 2017 by Ludovic Bonneton, the fragrance house now has 13 perfumers who create these coveted scents. The fragrances are housed in minimalist square bottles, colour-coded by fragrance type. Pink denotes fragrances that belong in the floral family, red is amber and spicy, yellow is fruity, and so on. Within those fragrance families, each fragrance is also labelled with a three-digit number and the three key fragrance notes, which not only looks stylish on a vanity table, but also is handy, as the notes you see on the bottle are what you get. It takes guesswork out of decoding a whimsical or abstract perfume name and makes shopping for fragrances online a whole lot easier if you know you are a fan of a gourmand fragrance or love sandalwood notes in your perfume. You can easily shop the colour-coded bottle for each fragrance family. Outside of its main collection of fragrances, it also produces perfumes in collaboration with fashion brands such as Carne Bollente and YMC.


(Image credit: @eleanorvousden)

Bon Parfumeur's 301 fragrance collaboration with Carne Bollente.

The bottles also come in 15ml, 30ml and 100ml, so you can experiment with the scents and commit to a large bottle once you've found one that you love. The brand also encourages wearers to mix and match their fragrances to create their own signature scent—because who doesn't love a personalised fragrance?

Instantly intrigued by the concept and the number of editors who adore the brand, I reached out to Bon Parfumeur to put some of the best-selling fragrances to the test. These are the ones that are guaranteed compliment generators.

The Best Bon Parfumeur Fragrances

Up next, I Just Found My Favourite Perfume, and It's £15 From Marks and Spencer

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.