Blanket-Coats: The Outerwear Trend Going Viral on TikTok


(Image credit: @anoukyve)

What started as a micro-trend in the world of outerwear, blanket-coats are now going viral on TikTok, where we're seeing many fashion conversations unfold. Toteme's signature scarf-jacket—finished with a fringed scarf, chain-stitch embroidered pockets and edges, and a blanket-like wool material—is specifically the cult buy that is landing everywhere on my feed. Perhaps that is why the piece is sold out practically everywhere and carving itself out as one of the key buys for fall. What's interesting is that it isn't a new style this season but one that has been brought back from earlier years, but it is officially in its moment.

While Toteme's iconic piece is the most talked-about style on TikTok, the blanket-coat trend itself is heating up. Designers such as Balenciaga, Tove, and Helsa have their own takes on the trend, with styles including everything from built-in scarves to fringe and whipstitched trim. Ahead, see more about the blanket-coat trend that's winning out this season.

Toteme Scarf Jacket


(Image credit: @monikh)

I credit Toteme with putting the blanket-coat trend on the map. Though the piece isn't new this season, it has now solidified itself as a timeless investment buy to add to your closet if you can get your hands on one in your size.

Scarf Details


(Image credit: Courtesy of Tove)

Built-in scarves are one of the signature details found on many blanket-coats. Go for a sleek, minimal piece, as spotted in Tove's collection. Or head to H&M for a cozy puffer version.



(Image credit: @anoukyve)

This season, I'm seeing more blanket-coats land on the market with fringed details. Consider this the directional way we're seeing shackets evolve this fall.



(Image credit: @helsastudio)

One of my favorite details? Stitching. Typically found on the jacket edges and pockets, exposed contrast stitches lend a cool, artisanal quality to the outerwear pieces.

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This post was published at an earlier date and has been update.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.