41 Black-Owned Wellness Brands to Shop and Support

Editorial Note: This post was originally published in 2020. Since our support for Black-owned brands is a forever kind of thing, we thought we'd update any sold-out products to make it easy to shop the latest and greatest from some of our favorite brands, plus add some new brands we've discovered.

There is a lot of work to be done to support the Black community, stand up against racial injustices and police brutality, and educate and learn about the systemic racism and biases that infiltrate our communities (and ourselves). Some of that work involves protesting, donating, reading, listening, writing to government leaders, and talking to our own family and friends about racism. We at Who What Wear and THE/THIRTY are committed to putting in the work and learning so much more.

One other thing you can do to support the Black community now and always? Using your spending power to put your money, if you can, toward some amazing Black-owned businesses. To start, we've compiled a list of noteworthy Black-owned wellness brands and businesses below. This list, of course, is not exhaustive, and we're looking to add even more going forward. Send us a DM on @thethirty if you want to share a brand you love. And check out our lists of Black-owned fashion and beauty brands as well.

Health/Food/Supplements

1. Golde

2. The Honey Pot Company

3. Movita Organics

4. Peak and Valley

5. Sacred Vibes Apothecary

6. Foolproof Body

7. Xula

8. Partake Foods

9. Saha Self-Care

10. For Them

Self-Care/Skincare

1. Aba Love Apothecary

2. Alchemy Body Shop

3. Brown Girl Jane

4. Emanate Essentials

5. Homebody

6. Oui the People

7. Play Pits

8. Actually Curious

Fitness

1. Aarmy

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Former SoulCycle instructor Angela Manuel-Davis co-founded fitness studio AARMY with Akin Akman and Trey Laird in 2019. The studio offers cycle and boot camp classes—all on demand.

2. Banana Skirt Productions

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Founded by former music exec Akinah Rahmaan, Banana Skirt Productions offers fitness classes that are basically dance parties. You can take classes in person in the New York City studio or online.

3. Culture Fit

4. Gloveworx

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Celebrity trainer Leyon Azubuike (his clients include Jennifer Aniston) founded boxing studio Gloveworx in 2015. The studio has locations in Los Angeles, New York City, Houston, and Nashville (opening soon) and offers on-demand classes.

5. Get Loved Up

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Yoga teacher, personal trainer, and holistic health coach Koya Webb founded Get Loved Up, a wellness brand and community that includes teacher trainings, retreats, nutritional products, and a podcast.

6. Inner Workout 

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You might be familiar with Taylor Elyse Morrison's Inner Workout already. We got to learn about her morning routine previously. But if you're not in the know, the brand is all about self-care, with a podcast, workshops and sessions, and a mindfulness card deck.

7. Jeanette Jenkins

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Celebrity trainer Jeanette Jenkins features free workout ideas on her Instagram feed, but if you really want to get serious about your fitness, you can join her Hollywood Trainer Club. You'll have access to over 932 workout videos, healthy recipes, and an active community.

8. Jessamyn Stanley

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Yoga instructor, author, and advocate Jessamyn Stanley is one of our favorite fitness experts. Her all-inclusive approach to yoga is so inspiring and motivating. While she teaches all over the country, she also has on-demand classes on her The Underbelly platform, which is offering a two-week free trial right now.

9. kemetic Knowledge

10. Pru Apparel

11. Trap Yoga

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Trap Yoga creator Britteny Floyd-Mayo wanted to create a different kind of yoga experience for people who felt ostracized in traditional classes. The result is a Vinyasa-style class paired with trap music spun by a live DJ and motivational talk, which Floyd-Mayo calls "ratchet affirmations." You can sign up to join the online community and get access to yoga videos, workshops, and more.

12. Lukafit

Home

1. Antik Lakay

2. Alexandra Winbush

3. Bolé Road

4. Harlem Candle Company

5. Jungalow

6. Lolly Lolly Ceramics

Lalese Stamps creates unique ceramic pieces from her Milwaukee, Wisconsin, studio. In addition to mugs, she also sells other Lolly Lolly merch, like pins, t-shirts, and tote bags.

7. NaturalAnnie Essentials

8. Pretty Honest Candles

9. Pur Home

10. Flickerwick Limited

11. A+ffirmation Culture

Disclaimer

This article is provided for informational purposes only and is not intended to be used in the place of advice of your physician or other medical professionals. You should always consult with your doctor or healthcare provider first with any health-related questions.

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.