10 Black TikTokers to Follow for All Things Fashion and Beauty

TikTok has obviously made a huge space for itself in the fashion-and-beauty sphere. With new viral challenges and trends popping up every day, it's clear that there is no shortage of talent on the social media platform. The fashion-media industry has taken quick note of the growth of the predominantly Gen Z platform, and while we've already seen a variety of headlines featuring TikTok users such as Addison Rae and the D'Amelio sisters, it's important to acknowledge the Black creators of the app, who have often been at the forefront of the video trends you scroll through on a daily basis. 

As individuals, we may not be able to completely reform industries, but it's important to give Black creators a voice in the space we're in, especially in the world of fashion and beauty, where the mainstream tends to gravitate toward white creators. Ahead, scroll through to find Black TikTokers who you can start following and supporting right now.

Bex Campbell

Once you start watching one of Campbell's mesmerizing makeup tutorials, it's hard to not binge-watch them all. Despite the fact that I've been struggling to even wear mascara on most days, Campbell's videos inspire to me get a little more creative with my beauty routine. 


Mint Choc-Chip 🍃🍦

♬ streets - olivia

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Hodan Yousuf

We've featured Yousuf on WWW before to get the scoop on her best thrift finds, but she really takes thrifted fashion and androgynous style to a whole new level. TikTok users think so too, as almost every one of her fashion videos seems to go viral. 


Bag & scarf: thrifted | Dresses: @ganni

♬ These Boots Are Made For Walkin' - Nancy Sinatra

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Bria Jones

Jones makes a variety of videos, from relationship advice to beauty hacks, but she's most known for her fashion-trend recaps and advice for creating content as a style influencer—all with her added humor in the mix. 


follow my IG for outfit deets: heybriajones #falltrends

♬ im a big gurl - 🍒𝖘𝖚𝖕𝖗𝖊𝖒𝖊 𝖖𝖚𝖊𝖊𝖓🍒

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Kiitan A.

Kiitan documents a large portion of her style on TikTok with daily outfit videos, styling roundups, and trendy fashion challenges such as #30DaysOfOutfits. She also showcases her traditional Nigerian garments.


Which one are you? 1-10? 20 ways to style @americaneagle Lu(x)e jeans over on my YouTube. Link in my bio! #AEPartner #AEJeans #fashion #style

♬ original sound - TikTok Philippines

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Jackie Aina

Jackie Aina is already a powerhouse on YouTube, but her TikTok content is just as good. She's been posting calming mini vlogs featuring snippets of her day in 60 seconds, and my favorite series is her ratings, where she rates perfumes, luxury purchases, hairstyles, and more. 


my top five sticky sweet, yummy, edible perfume recs. Enjoy! #perfumetiktok #fragrance

♬ Sparkles - Raccoon With a Groovebox

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Sofia Wylie

You may recognize Wylie as Gina Porter from High School Musical on Disney+, but she's just as entertaining to watch on TikTok. She's also signed with IMG Worldwide, and her content features sneak peeks into her life on set and dance videos, all where she dons cool Gen Z outfits that you'll want to copy. 


The boots of my dreams😭

♬ Remi Wolf - Photo ID - jk007

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Whitney Madueke

Madueke's beauty tutorials don't really feel like you're watching a tutorial, rather watching art, especially when you see the final result. She uses calming sounds and zooms into each part of her look, taking you into the whole process of her fun and glowy makeup.


Soft makeup. Felt super beautiful 🌿 #everydaymakeup #makeupondarkskin #makeuplooksforyou

♬ original sound - Loyiso

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Rafiqah Akhdar

I've seen Akhdar in her campaigns with Glossier, but she's quickly taken to TikTok to expand and try out a variety of looks that appear to be straight out of Euphoria.


This little light of mine😌 #fyp #foryou #foryoupage #DoPacSun #WorkingAtHome #NoNuanceNovember transition IB: @sofiesifuentes

♬ Chanceeeeee - Sam Craft

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Jazmine Rogers

When I found Rogers on my For You page, she was an instant follow. She mostly focuses on sustainable style, featuring thrift-store picks and brands like Lisa Says Gah and Paloma Wool. 


Some recent fits of mine 💗 #fyp #winterfashion #sustainablefashion

♬ original sound - 𝙡𝙤𝙫𝙚 𝙖𝙡𝙡 𝙤𝙛 𝙮𝙤𝙪

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Wisdom Kaye

A simple five-minute scroll through Kaye's page, and you'll find yourself shocked at the levels of production he puts into his fashion content. From self-filmed runway shoots to videos working with Prada and Dior, he's made a name for himself in the world of high fashion.


Had to hit this again rq (ib@andoej ) #yohjiyamamoto #fendi #celine #alexandermcqueen

♬ original sound - Wisdom Kaye

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.