Finally, a Sneak Peek Into Beyoncé's Major Adidas Collab

It was just recently announced that Beyoncé is teaming up with Adidas to create the collaboration of a lifetime. We'd apologize for the dramatics, but I mean, it's Beyoncé. The new line will be composed of footwear and apparel, and we are expecting it to be quite exceptional. In addition to the news of the collaboration, it was confirmed that Beyoncé's Ivy Park brand will no longer be sold at Topshop. That's moving to Adidas too. But enough with the logistics. We're here to talk about the hard-to-miss sneak peek Beyoncé dropped on Instagram earlier today. 

In a series of three posts, Beyoncé teased her followers with Adidas content as we've never seen before. She posed in a red Adidas Originals by Ji Won Choi bodysuit alongside hundreds (literally) of Adidas sneakers and recorded herself before what we can only assume was a shoot for the campaign—Adidas-adorned nails and all. While we can't confirm if any of the products in the posts are a part of her collaboration, we can confirm that she is intensely getting the world ready for her new athleisure drop, and we are here for it. Here, check out the teaser posts from Bey, and shop a few of our favorite sneakers from the brand.

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.