9 New-In Totême Pieces Set to Reach Cult Status This Summer

When it comes to investing in truly special pieces for your wardrobe that will last way beyond the current season and elevate all your outfits for years to come, there’s one brand, in particular, that springs to mind: Totême. As an editor, I often get asked where to turn for pieces with these credentials, and it’s always the first brand I suggest. This is not only because the Swedish label’s collections are beautiful and have the editor-and-influencer stamp of approval a hundred times over but also because the designs manage to be both unique and classic, adding something exciting to your capsule basics while remaining timeless. 


(Image credit: @MONIKH)

Lucy wears the new Rib Knit Maxi Dress

The past few seasons from the brand have been so good, all featuring sellout cult hits with fans from Rosie Huntington-Whiteley to Monikh Dale, including that ubiquitous striped knit, the classic trench and the cosy scarf-jacket, to name a few. The brand refreshingly keeps its trans-seasonal heroes like these in rotation (further proving how classic they are), but we can’t help getting excited each time the brand launches a new collection and adds to its repertoire. This autumn seems like it will be no exception, with fresh pieces alongside the classics that are getting us seriously excited for new-season dressing. 


(Image credit: @rosiehw)

There are nine key pieces from Totême that I’ve already bookmarked as having cult potential, including the new ribbed-knit dress and the dreamy silk tops. So to help you get ahead before they inevitably sell out, I’ve added links below just in case you’ve been thinking about investing in the brand’s elevated offering for a while now. Keep scrolling to see and shop. 

Shop 9 Summer Heroes From Totême

1. Scarf-Neck Jacket

2. Jersey Leggings

3. Silk Co-Ord

4. Canvas Jacket

5. Riding Boots

6. Ribbed Knit Midi Dress

7. Ankle Boots

8. Striped Knit

9. Gathered Silk-Satin Strapless Top

Up Next: Autumn/Winter 2022 Fashion Trends: The 15 Looks You Need to Know About

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.