Editors, Celebs and Influencers All Agree: This Is the Coat Brand to Be Seen In

Founded by Elin Kling and Karl Lindman in 2014, Totême was built around the concept of a modern uniform. Over the last seven years, the brand has won over the fashion crowd with its uniquely Scandi twist on wardrobe staples, from immaculate tailoring to classic knits. Totême's coat offering, however, has proven to be a particular success in recent years, with celebs (hello, Rosie Huntington-Whiteley), influencers and editors alike investing in its luxurious signature wrap designs.


(Image credit: @bubblyaquarius)

Rosie HW was particularly a fan of the brand's quilted wrap coat back in winter 2020, and thankfully, the style has returned for another season, as have the classic camel-coloured iterations. There are also a few new outwear pieces to fall in love with, such as the leather-trim shearling jacket as seen on Lucy Williams and the toggle-fasten cashmere coat. But the beauty of the brand is that all of its designs are sure to stand the test of time and will look just as good with your jeans as they will over smarter dresses. Scroll down to see how the fashion set is wearing theirs, and shop our favourite Totême coats.


(Image credit: @rosiehw)

Rosie HW is a big fan of the brand's quilted wrap coat and often wears it with classic chunky boots.


(Image credit: @lucywilliams02)

I stopped in my tracks when I saw this shearling jacket on Lucy Williams. Just so cool. 


(Image credit: @cocobeautea)

You can't go wrong with Totême's checked wrap coat. It's a surefire way to add interest to a classic jeans-and-tee pairing.


(Image credit: @monikh)

WWW columnist Monikh Dale was spotted in the brand's signature quilted wrap coat. 


(Image credit: @rosiehw)

The brand's neutral colourways will mean they look great for many seasons to come. 

Shop our Totême coat edit:

Up Next: Autumn/Winter 2022 Trends: The 15 Fashion Looks You Need to Know About

This story was published at an earlier time and has since been updated.

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.