These 8 TikTok Creators Are Shopping Experts—40 Things They Made Me Want to Buy
As a fashion editor, I'm always giving out shopping advice and taking recommendations from my Who What Wear colleagues. And while it's my job to share what's the best on the market, I also find myself influenced by certain tastemakers online. I may not give much attention to the TikTok creators with a million followers or more, but I follow a specific grouping of people many others trust for advice on what to add to their cart.
They don't cater to one preferred aesthetic as many other influencers do. Instead they make their content more attainable and enjoyable to follow. They also share their shopping recommendations, often at various price points, and talk through their outfits so you can take style cues too. Lastly, many of them have jobs in fashion and can offer a fresh perspective compared to what you'd find from most influencers or editors online.
While following the TikTok creators below, I've come across several product recommendations. From on-sale designer finds to great affordable basics at H&M or Mango, keep scrolling to find your new fashion follows and the shopping gems they're telling everyone about.
TikTok Creator: @gabrigofis
Why You Should Follow: She'll help you shop better and wiser. She gives you the inside scoop on her shopping methods, like creating planned checklists of the items she's looking to buy for the season ahead. She's also an avid mixer of high and low finds, so you can expect to find a range of brands within her recommendations.
TikTok Creator: @hira_again
Why You Should Follow: You won't find tons of careless hauls on Hira's channel. She shows her well-thought-out purchases and how she wears them daily. Whether it's a Chanel bag or H&M pants, she explains her thought process behind each buy and how they hold up in her wardrobe.
TikTok Creator: @stillintribeca
Why You Should Follow: Having worked for luxury brands like Louis Vuitton and Hermès, Gabriela knows her way around an investment-worthy high-end find. Based in New York City, she also hits up exciting sample sales, including those at Khaite and Interior, to name a few, and shares her finds from each.
TikTok Creator: @ladydianamay
Why You Should Follow: She shares her latest buys and how she wears the same items from her wardrobe differently. Along with her shopping picks, you can't help but get excited about the vibrant personality exuded in her vlogs.
TikTok Creator: @imlauranotlauren
Why You Should Follow: Laura will always share with you the pieces she tries on and why they work or don't work. It's always thrilling to find such open honesty from someone online. She also shares how she translates celebrity looks to better fit her size and style.
TikTok Creator: @larissaalisonmills
Why You Should Follow: It's always fun to see what outfits Larissa and her daughter wear. They prove that trends can transcend age. She posts videos of her putting together each look, including the styling process and how others can re-create them.
TikTok Creator: @pigmami
Why You Should Follow: Think of Heather as that one friend who you want to listen to talk to forever. Except in this case, she's your fashion friend. Her videos range from the must-have foundational pieces in her wardrobe to what miscellaneous items she keeps in her bag and why.
TikTok Creator: @ilanatorbiner
Why You Should Follow: Ilana shares the greatest edit of luxury finds and in-depth product reviews. My favorite videos of hers are her finds on The Real Real, which are always a 10 out of 10.
Next, Full Circle: These 7 Once-Dated Shoe Trends Have Come Back in Full Force
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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