As a fashion editor, I'm always giving out shopping advice and taking recommendations from my Who What Wear colleagues. And while it's my job to share what's the best on the market, I also find myself influenced by certain tastemakers online. I may not give much attention to the TikTok creators with a million followers or more, but I follow a specific grouping of people many others trust for advice on what to add to their cart.
They don't cater to one preferred aesthetic as many other influencers do. Instead they make their content more attainable and enjoyable to follow. They also share their shopping recommendations, often at various price points, and talk through their outfits so you can take style cues too. Lastly, many of them have jobs in fashion and can offer a fresh perspective compared to what you'd find from most influencers or editors online.
While following the TikTok creators below, I've come across several product recommendations. From on-sale designer finds to great affordable basics at H&M or Mango, keep scrolling to find your new fashion follows and the shopping gems they're telling everyone about.
TikTok Creator: @gabrigofis
Why You Should Follow: She'll help you shop better and wiser. She gives you the inside scoop on her shopping methods, like creating planned checklists of the items she's looking to buy for the season ahead. She's also an avid mixer of high and low finds, so you can expect to find a range of brands within her recommendations.
J.Crew's cashmere is stellar, but this T-shirt version is perfect for summer.
I always thought flip-flops were boring until Gabriella showed me these square-toe ones. The black pair is a classic choice, but I'm interested in the fiery red.
Controversial to some, but incredibly cool to me.
I bought these after Gabriella posted about them during Gap's Black Friday sale, and I now own three different colors. They're incredibly soft and ideal for layering.
I'm not usually a fan of gingham, but I'm very into the look of this printed blazer.
TikTok Creator: @hira_again
Why You Should Follow: You won't find tons of careless hauls on Hira's channel. She shows her well-thought-out purchases and how she wears them daily. Whether it's a Chanel bag or H&M pants, she explains her thought process behind each buy and how they hold up in her wardrobe.
H&M has a great selection of basic button-downs, but this gorgeous yellow one has me ready to hit the add-to-cart button. Plus, look at all those five-star reviews.
If you already own too many blue jeans, consider adding this gray shade to your closet.
While I have Staud's moon bag in the larger size, Hira's convinced me to get the smaller one too.
I thought I hadn't met the perfect white button-down, but when I saw Hira's post about this one, I knew this was the one.
French-girl approved.
TikTok Creator: @stillintribeca
Why You Should Follow: Having worked for luxury brands like Louis Vuitton and Hermès, Gabriela knows her way around an investment-worthy high-end find. Based in New York City, she also hits up exciting sample sales, including those at Khaite and Interior, to name a few, and shares her finds from each.
This top is already sold out on Shopbop and Nordstrom, but luckily, it's still in-stock on Net-a-Porter.
I've already had my eyes on Ben-Amun's cuffs but a three-for-one purchase? Sign me up.
There are a lot of Amazon videos on TikTok to sort through, and while these shopping experts don't shop on the retailer often, the few picks they share are worth it. These luxe-looking clip-on earrings are an example.
It's linen skirt season, and this one from Dissh is at the top of my wish list.
TikTok Creator: @ladydianamay
Why You Should Follow: She shares her latest buys and how she wears the same items from her wardrobe differently. Along with her shopping picks, you can't help but get excited about the vibrant personality exuded in her vlogs.
The Row vibes at a Zara price.
I'll take this cuff in both colors, please.
These are selling fast, and I'm not surprised. Linen pants are the summer staple you'll want to wear every day.
Diana also wears this strapless dress as a skirt, showcasing its versatility.
I need these in my closet right now.
TikTok Creator: @imlauranotlauren
Why You Should Follow: Laura will always share with you the pieces she tries on and why they work or don't work. It's always thrilling to find such open honesty from someone online. She also shares how she translates celebrity looks to better fit her size and style.
Another great Gap find, courtesy of TikTok.
Abercrombie's jeans always come with rave reviews, and this cream pair seems like the best pick for the summer.
Our editors are also huge fans of these puff earrings.
I never thought a pair of simple Birkenstocks would be something I'd have on my wish list, but after seeing how well their pair with Laura's effortless looks, I'm on board.
The perfect relaxed fit.
TikTok Creator: @larissaalisonmills
Why You Should Follow: It's always fun to see what outfits Larissa and her daughter wear. They prove that trends can transcend age. She posts videos of her putting together each look, including the styling process and how others can re-create them.
An insanely flattering dress.
While it looks great as a matching set, I love how Larissa styled hers over a loose button-down shirt.
Didn't you hear? Wedges are back in style for 2023.
Why do I not already own a Jenny Kayne cardigan? I can't stop admiring them.
TikTok Creator: @pigmami
Why You Should Follow: Think of Heather as that one friend who you want to listen to talk to forever. Except in this case, she's your fashion friend. Her videos range from the must-have foundational pieces in her wardrobe to what miscellaneous items she keeps in her bag and why.
Why have regular track pants when you can have Tory Burch track pants?
These earrings are best sellers for a reason.
Doesn't this belt look designer? I'm thoroughly impressed.
Simple, sleek, and roomy enough to fit all your daily essentials.
I love how styling graphic tees and sweatshirts adds a personal touch to Heather's outfits.
TikTok Creator: @ilanatorbiner
Why You Should Follow: Ilana shares the greatest edit of luxury finds and in-depth product reviews. My favorite videos of hers are her finds on The Real Real, which are always a 10 out of 10.
There are a lot of basket bags on the market, but there's just something extra special about Dragon Diffusion's options.
Are Khaite jeans pricey? Yes. Are they worth the price? Another yes.
I purchased this skirt right away, and it's become a staple in my office wardrobe.
Ilana tried on multiple pairs of linen trousers on her TikTok, and these were a personal favorite.
A pair of shoes you'll treasure years from now.
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