I'm a Beauty Editor—This Is What I Actually Buy at Superdrug

When it comes to the great British high street, the Who What Wear fashion editors are always the first to know which products are destined for cult status or the affordable pieces that are trending on Instagram. When it comes to high-street beauty, however, it can seem like a different ball game.

Although stores like Boots and Superdrug are part of the fabric of almost every main shopping stretch, airport or train station in the UK, they're likely to be the last place on your list if you're thinking about treating yourself to some new, exciting beauty products. Why? Well, I'd hazard a guess that they're so familiar that they lack the thrill and intrigue many of us desire when embarking on a shopping trip.

However, next time you're in a Superdrug—no doubt for a last-minute dash to buy tampons or toothpaste—take a moment to actually have a browse. Honestly, the shelves are full of insider beauty buys and affordable gems that I swear by and genuinely come back to Superdrug for time and time again.


(Image credit: @ASOS_LESLEY)

As well as classic beauty brands like Rimmel London and L'Oréal Paris, Superdrug has a top-notch selection of exclusive brands that you can't shop elsewhere. From its own Naturally Radiant skincare range (that includes a pretty impressive Liz Earle dupe) to affordable makeup brand Revolution (home of the best budget eye shadow palettes in the business), there are plenty of cult products to discover.


(Image credit: @MONIKH)

Keep scrolling to shop the 12 beauty products that I actually buy at Superdrug.


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Next up, this £14 mascara is sold every nine seconds at Boots.

Mica Ricketts