7 Streetwear Brands Every Cool Fashion Insider Knows About

Over the past year, streetwear has cemented itself into our closets. As many of our wardrobes became more casual and relaxed, athleisure pieces were adopted into our everyday outfits more than ever in the form of statement sneakers, matching sweatsuits, and bike-short looks. As we've integrated the sporty pieces more and more into our everyday wardrobes, they have become bona fide staples, and there are some key streetwear brands you'll surely be spotting on fashion insiders.

It doesn't hurt that brands have emerged, changed, and grown to reflect the changing times, and I, for one, can't get enough. From Yeezy to Heron Preston to Aimé Leon Dore and everything in between, these are the seven best streetwear brands to add to your wardrobe. But consider yourself warned: Once you start with the below insider favorites, you won't be able to settle on just one.

Yeezy

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(Image credit: @rosiehw)

Kanye West's shoes for Yeezy have reached cult status among the fashion set, so you can count yourself lucky if you're actually able to snag a pair in your size. The 500 Sneakers are sitting at the top of this editor's shopping list.

Shop Yeezy:

Heron Preston

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(Image credit: @kristennoelcrawley)

While he is also known for collaborating with Virgil Abloh and Justin Saunders, Heron Preston launched his namesake label in 2016. You'll find his signature orange color woven throughout his collections.

Shop Heron Preston:

Nike

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(Image credit: @champagnemani)

A forever favorite, Nike's iconic pieces, including its Air Force sneakers and directional takes on athleisure, continue to make it a go-to streetwear brand among fashion insiders.

Shop Nike:

Off-White

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(Image credit: @claire_most)

Abloh founded Off-White in 2012 as a way to bridge the worlds of streetwear and high fashion. With cool takes on branding and a long line of collaborations under its belt, Off-White continues to be one of the most in-demand streetwear brands among the fashion set.

Shop Off-White:

Aimé Leon Dore

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(Image credit: @deborabrosa)

NYC-based fashion and lifestyle brand Aimé Leon Dore was created in 2014 by Teddy Santis. The brand is well-known for its own line of streetwear pieces as well as its cult collab with New Balance.

Shop Aimé Leon Dore:

Sporty & Rich

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(Image credit: @sportyandrich)

Emily Oberg, the founder of Sporty & Rich, takes inspiration from '80s and '90s athletic wear. You'll notice those influences in the collection and on the brand's Instagram, which acts as a vision board that features everything from Beverly Peele in a fresh white tee to Jerry Seinfeld at the airport in a windbreaker.

Shop Sporty & Rich:

Kith

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(Image credit: @deborabrosa)

NYC-based brand Kith is known for stocking the coolest streetwear, including its own brand of athleisure pieces that always sell out.

Shop Kith:

Next, see 30 new arrivals I'm obsessing over right now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.