Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which products are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.
My laundry situation has been completely disrupted, and I can't stop telling everyone I know. What if I told you that there is a laundry detergent that makes your laundry smell like fancy rich-person laundry with a Le Labo–level scent and that it is temporarily on sale? It's real, and I promise you will never look back once you try it. I almost look forward to doing laundry now. I've been using it for years now and have formed such an attachment to this product that if it were to be discontinued—*shudders at the thought*—I'd stockpile it and truly miss it in my life when I ran out. Accordingly, when I learned the laundry detergent and other laundry essentials from the brand are part of Amazon Prime Day (July 16 and 17), I ran to tell you. Below, I dive into an explainer of the scent options. After reading, be sure to check out some of the best fashion and beauty picks to shop for on Amazon Prime Day.
Let's Talk About the Scents
Signature Scent
Magnolia, Bergamot, and Cedar
The brand's Signature Magnolia, Bergamot, and Cedar scent is straight from heaven. I can't picture anyone not falling deeply in love with it. It's literally the smell of luxury. The cedar adds a delicious woodsiness that is cut by the clean, fresh scents of citrus and floral. It's subtle but has staying power. As I mentioned before, it smells as high-quality, special, and nuanced as a Le Labo scent. As someone who lives in L.A., where that's essentially the perfume brand of choice, trust me when I say it's comparable. In other words, if you told me this was a Le Labo detergent, based on the smell alone, I'd say, "Yep, that checks out." If you're new to Dirty Labs, I'd start with this scent first.
Murasaki Scent
Jasmine, Matcha, and Vetiver
Dirty Labs' newest scent is just as special and complex as the Signature one I initially fell in love with. While I think the Signature scent may be more of a universal crowd-pleaser, the Murasaki fragrance is almost more timeless. It's the more delicate scent of the two and is straight-up heavenly the moment you uncap the container. When my husband smelled it, he declared, "It smells European," and I thought, "He's so right." I think of the Murasaki as the sophisticated scent and the Signature as the cool and current scent. Honestly, you've got nothing to lose by trying both!
More Reasons I Love It
Clean Ingredients: Honestly, the scent matters the most to me, but it's also a big bonus that the formulation is clean. If you're trying to use more clean products, I've heard that laundry detergent is one of the best categories to start with in terms of impact because you're wearing your clothes washed in the detergent all day. Conventional detergents have a lot of toxic chemicals, and this has nontoxic, biobased ingredients that are safe for sensitive skin, babies, and pets. It also happens to be cruelty-free, vegan, and hypoallergenic.
Effective: I know laundry detergent is supposed to clean your clothes, not just make them smell good. For me, Dirty Labs delivers in this category too. It cleans my clothes as well as the detergents I've used before.
Environmentally Friendly: The formula is super concentrated, unlike more traditional detergents, so you can get the same number of loads out of a much smaller bottle. Smaller packages equal a lower carbon footprint, and the aluminum bottles can be infinitely recycled. As someone suspicious of using only a small (concentrated) amount of detergent—Will my clothes be clean enough? Will they smell nice?—I can confirm the answer to all those questions are yes. Now, I use a third of the detergent I'd normally use with other brands.
Why It's a Good Deal
The cost of Tide on Amazon right now is 20 cents a load, and the large size of the Signature detergent is 33 cents a load. Yes, it's more expensive, but to me, I think the bonuses of the incredible scent and the fact that it's not full of toxic ingredients is absolutely worth an extra 13 cents a load.
A Friend's Review
Shop More Dirty Labs
For those who prefer an unscented situation.
I've tried this product, too, and I'm not 100% sure if it boosts the same way a product like OxiClean might, but it's clean, and I like to use it because my white sheets can use all the boost they can get.
Make sure to treat your delicates right with this specially formulated detergent.
I haven't tried the brand's dishwasher detergent yet, but the plethora of glowing reviews speak for themselves.
If you don't already have dryer balls, now is the time to stock up on the staple. They reduce drying time, static, and wrinkles, so they're a smart investment.
These are smaller versions if you want to dip your toe in with a starter kit.
This story was published at an earlier date and has since been updated.
-
I Found Out Meghan Markle Uses This Highlighter—Now I'm Stocking Up Ahead of Holiday PartiesGlowy, glass skin is right this way.
-
Buckle Up—This Sydney Sweeney–Approved Shoe Trend Will Be Everywhere in 2025I have proof.
-
Bottega Veneta Just Announced Its New Creative Director—3 Fast Facts to Know About HerMeet Louise Trotter.
