Zara Has Developed the Slogan Trend in the Most Perfect Way

The slogan T-shirt trend has been massive this year, with people quite literally wearing their hearts on their chests. But Zara has just taken the slogan trend one step further with the totally random thing we want from the new season drop. We're talking about slogan baseball caps.
The new collection includes two classic black baseball caps with the words "I'm here—to Stay" and "Awesome All the Time" written across the front and back in white stitching. Donald Trump's infamous "Make America Great Again" caps are perhaps the reason behind this niche micro trend—Public School created its own red caps earlier this year, changing the strapline to "Make America New York." Therefore, it does seem natural that this would be the next way to make a political statement with your wardrobe. Or just have a cheeky remark.
Models wore "Make America New York" caps in Public School's A/W 18 show.
Scroll below to see—and shop—Zara's slogan caps.
The reason most of us have a baseball cap day.Next up, see the dress that we think is hands down the number one dress of 2017.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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