You Bought That: The 24 Most Popular Fashion Items Purchased This Year

The Most Popular Fashion Items of 2019


Szymon Brzóska/The Style Stalker

You love to shop, yes? Thought so. In fact, if you landed on this story, there’s a strong chance you clicked in for that very reason—to scope a potential new treasure. Well, you’re in luck because that’s exactly what’s coming your way. But I’m not showcasing a random mix of items below. Instead, I tapped our internal data team here at the WWW HQ to uncover the top products you, dear readers, shopped the most from our content throughout 2019.

Some of the staple pieces in question might be familiar to you already (aka they’re hanging in your closet), but there might be some you missed over the year that are worth a little add-to-cart action. Keep scrolling to reminisce and shop the most popular items below (those that aren’t sold out, that is). I'm talking everything from top-rated leggings to gorgeous ankle boots to A+ denim and everything in between. Happy shopping.

This textured LBD seriously looks 10 times the price—hence many Who What Wear shoppers gravitated toward it this year.

The wrap-style neckline is what makes this pretty knit so flattering and desirable. Bonus: It also comes in four color options.

Customers clearly flocked to this cozy pullover because, as the description states, it’s like being “wrapped up in a fluffy cloud.”

As many of you are probably well aware, the perfect white T-shirt does exist. And it’s under $6.

One look at this turtleneck, and you can quickly see why it’s so popular with its eye-catching nature and layering versatility.

Hundreds of shoppers gravitated toward these classic Levi’s for their flawless fit and cool shape.

Over 675 of you purchased this bra this year. If you haven’t scooped up yet, this might be the time.

H&M’s range of fine-knit turtleneck sweaters was a hit throughout 2019 for its affordable prices and expensive-looking designs.

There’s a reason these reader-favorite leggings also have four and a half out of five stars on Nordstrom. They’re moisture-wicking, figure-sculpting, and feature a no-slip waistband for all-day comfort.

The sleek black style everyone bought is almost sold out, but these just-as-chic snakeskin stunners are worthy of that add-to-cart action as well.

How could anyone resist an under-$100 gorgeous sweater with a unique neckline and balloon sleeves? Exactly.

A must-have given its versatile sensibility for sure. Wear this jersey turtleneck on its own or layered underneath a chunky knit or jacket.

A sophisticated peacoat for under $60? Clearly a no-brainer for many shoppers.

This cardigan became a staple thanks to its classic yet forward silhouette with the defined-shoulder detail.

The high-waist, looser fit of these straight jeans is so right now, making this pair a fail-safe option.

With leather separates reigning supreme as one of the top trends of the year, it’s no wonder these faux-leather leggings were so popular.

Another strong T-shirt option for the win. This particular style comes in gray, white, and black.

Featured in my story on the best carry-on travel bags, this affordable backpack will store all of your essentials and comes with a USB port.

Seamless and smooth—what else could you want in top-rated underwear?

Okay, remember that perfect white tee above? Here’s another one fashion girls covet for its timeless yet modern cut.

Yep, leopard slip skirts are still all the rage.

You’ll live in this popular chunky, mock-neck sweater all season long.

The high-waisted silhouette and ideal straight, cropped length undoubtedly make these jeans a front-runner.

A beloved basic because you can wear it as is with jeans when it’s warmer or as a base layer in the winter months.