Love Zara and consistently shop the new arrivals section? Same. We’re always down to uncover a fresh Zara find here at WWW HQ. Whether it’s the latest French-girl favorite or a sleek new coat, the offering at the on-trend retailer just always seems to be in line in what we’re coveting at any given moment. But there are actually a few other affordable brands out there that we also hit up for forward must-haves. After all, variety is the spice of life, right? So incorporating a range of bargain brands into our closets is crucial in keeping that wardrobe unique and robust. Curious about the stores we're into just as much as Zara? Keep scrolling to check out the affordable brands our editors consistently wear on repeat—and shop their favorite fall finds from each.
1. Pixie Market
"I've been on the Pixie Market bandwagon for a few years now, but it feels like every season, their selection just gets better and better. Right now, they're killing it at trend-forward basics like tops, knits, skirts, and jewelry. While they do offer higher-priced pieces in addition to their affordable finds, no matter your budget, the site has something you'll love."
2. & Other Stories
"& Other Stories is one of my go-to brands, especially in the fall and winter (which is when they really shine, in my opinion). Every time I go on their site, I find so many special pieces mixed in with tons of great basics. The quality is better than a lot of other brands with a similar price point too. Oh, and they also have great shoes, which is worth a lot."
"I always turn to H&M for both on-trend pieces and basics that hit at a great price point. I especially love their premium collection, which uses high-quality fabrics and always have forward design elements—but you have to act quickly, since they always sell out fast."
"Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango's fall pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season."
"If I'm on the hunt for affordable items that look, designer, I consistently hit up ASOS. Seriously. I have coats, sweaters, and blazers with forward design elements that consistently get compliments."
"Everlane is always on the mark. I love the jeans I'm wearing in this photo, but I also own this sweater that's one of my favorites because it doesn't pill at all and is super comfy. I appreciate that you can get really well-made pieces for under $100, but Everlane also has special pieces around the $200 mark that are definitely worth the investment. For instance, I have my eye on this blazer made from recycled wool and nylon."
8. Massimo Dutti
"Massimo Dutti is a Spanish brand that offers the same sort of chic and polished pieces Zara does. While their price point is ever so slightly higher than Zara's, there is a feeling of increased quality (that's worth the extra bucks!). Luckily, they now ship to the U.S.!"