There are two types of people in this world—those who shop at Sephora and would gladly pay the retailer rent to take up residence full time, and those who, well, don't. If you're the former with a weakness for all things skincare, you'll want to keep reading. And if you're the latter, uh, you'll actually want to keep reading too. Those who regularly shop at Sephora know that the beauty mecca offers some of the most revered beauty brands and buzz-inducing products in the industry, many of which yield thousands of reviews, loves, and ratings on the retailer's website.
Therefore, whether you're well-versed in beauty or not, Sephora's litany of best-selling products can serve as a guiding beacon of inspiration and beauty-related solutions. (As beauty editors, we love analyzing it as if it were a scientific spreadsheet representing what's currently popping on our fellow beauty lovers' radars.) Our summer-wired brains are currently obsessed with our skincare regimes, in particular, so we decided to surf Sephora's website to pinpoint which cleansers, serums, mists, tools, and more are flying off the shelves faster than the $25 summer basic Gwyneth Paltrow just wore.
Ahead, see and shop the 29 best-selling skincare products at Sephora sure to gift you with an unparalleled glow this season. Keep scrolling! Your new, highly reviewed skin routine awaits.
If you're shopping for a new cleanser…
This OG cleanser from Fresh has been around forever, and there's a reason it's always a consistent bestseller at Sephora—it works. It has over seven thousand reviews, 196.6 thousand loves, and an A+ roster of ingredients like amnio-rich soy protein, soothing rosewater, and nutrition-rich borage seed oil to soothe parched skin and other potential concerns like fine lines, wrinkles, and loss of firmness.
This award-winning cleansing balm has a specific knack for remedying dull, dry skin, but it's also great for removing makeup and purifying away excess sebum, dirt, and oil. Key clean ingredients include sunflower and ginger root oils, moringa and turmeric extracts, and papaya enzymes.
Tatcha is one of the most well-reviewed, best-selling beauty brands at Sephora, and it's no surprise this popular cleanser is at the top of the cleansing pack. It boasts a solid four-star rating, over one thousand reviews, and over 132,000 loves. Formulated to suit all skin types, it's a soothing gel cleanser touting natural, fruit-derived exfoliants to buff away Skin-dulling buildup and vacuum out clogged pores. Skin is left soft, smooth, and amply hydrated.
If you're shopping for a new peel or exfoliant…
As if to prove our point from above about Tatcha's popularity at Sephora, this beloved foaming enzyme powder takes the top spot for cell-sloughing exfoliators. This classic formula is a favorite, but you can also choose the Gentle, Deep, or Calm variations depending on your specific skin types and concerns.
We see this top-notch exfoliating scrub listed as a best-seller practically everywhere it's offered. Potent yet gentle ingredients like salicylic acid, colloidal oatmeal, and ginkgo are strategically utilized to brighten up your glow, even out your skin tone, and demand buildup vacate the premises of your pores.
If you're looking for a clean option within the scrub market, this relatively new launch from Wishful (created by Huda Kattan!) has fast and furiously climbed the popularity ranks at Sephora. The creamy scrub is gentle enough for sensitive skin but helps powerfully exfoliate congested skin with help from lush pineapple and papaya enzymes, and an extra dose of BHA and AHAs.
If you're shopping for a new mask…
Not only is this one of the least expensive products available at Sephora, but customers also rate it as one of the most effective. (Nice, eh?!) It blends salicylic acid, charcoals, and clays to leave skin feeling smoother, softer, and significantly less congested. if you're someone who suffers from stubborn cycles of breakouts, this is a fabulous antidote.
This mask/peel hybrid from Drunk Elephant is practically legendary. It takes the number two spot as far as the best-selling masks at Sephora, and just as its cheeky name suggests, pro-dose of AHAs and BHAs leave skin as smooth, soft, and fresh as baby skin.
Clogged pores and breakouts everywhere fear this well-known mud mask from Glam Glow. Essentially, it can clear a troubled complexion of blackheads and blemishes almost instantaneously thanks to vacuum-like ingredients like activated charcoal and a steadfast mix of six different proprietary acids.
If you're shopping for a new mist or toner…
A product this investment-worthy has to be good in order to garner the amount of love and respect this essence from SK-II has within the discerning Sephora community. It's beloved amongst makeup artists and features 90% pitera for an even, plump, and luminous complexion.
We've never met a juicy product from Glow Recipe that hasn't instantly sky-rocketed to chart-topping Sephora fame. New from the brand, this toner has been no exception. Of course, it has the brand's signature ingredient hero, watermelon, but it's also enriched with other moisture- and glow-gifters like cactus water and gentle exfoliating agent, PHA.
If you suffer from dark spots and other forms of hyperpigmentation, this toner from Ole Henriksen can help. Ultra-lightweight and non-irritating, it features dead cell-sloughing glycolic and lactic acids, witch hazel (which is like nature's version of salicylic acid), and a dreamy mix of lemon, sugar cane, licorice root, chamomile, and sandalwood extracts.
This is another new Sephora product debut that has quickly become dearly beloved by discerning Sephora customers. It's especially exceptional for anyone with oily or combination skin (or, you know, just summer skin). The alcohol-free blend of pimple-purging salicylic acid, purifying moringa, and clarifying papaya enzymes keeps oil and congestion at bay without turning your complexion into a dry, shriveled-up raisin this season.
If you're someone who's skin is perpetually thirsty, think of this iconic rose- and hyaluronic acid-infused toner as your golden ticket to less parch, tightness, and dullness. Apart from smelling intoxicating lovely (blame it on the combination of rose fruit extract and rosewater), it also has other natural power players like angelica leaf extract to help heal the skin barrier and reset your complexion's dew point.
If you're shopping for a new serum…
That's not a typo—Sephora's number one serum is truly only $6 a pop. Niacinamide (vitamin B3) targets blemishes and congestion while zinc PCA is strategically added to regulate the skin's sebum production.
Known as one of the most popular vitamin C serums on the market, we weren't surprised to see this formula from Drunk Elephant at the tip-top of Sephora's best-seller page. It's user-friendly for every skin type and features a no-nonsense blend of antioxidants, skin-loving nutrients, and brightening fruit enzymes.
If dark spots, dullness, or any kind of discoloration is your top skin grievance, reviews and selling-rate reveal this serum from Murad as one of your top choices. Potent and fast-acting, the blend of 2% hydroquinone, glycolic acid, and hexapeptide-2, and vitamin C work in harmony to fade spots and discoloration while also smoothing out the skin texture and enabling skin's natural, healthy glow.
If you're shopping for a new face oil…
Buzzy ingredients like vitamin C and acid get a lot of hype attention within the consumer realm, so we were kind of surprised (in a happy kind of way) to see this little miracle bottle of rosehip at the top of Sephora's best-selling face oil list. It's super high-quality (think 100% high-purity sustainably sourced, organic, cold-pressed rosehip oil), which makes the skinny price tag almost shocking.
This marula-based facial oil from Drunk Elephant is a favorite among makeup artists and beauty editors. Sephora customers love it too for its easy absorbancy (it won't leave you feeling sticky or greasy!), next-level hydration, and extra-soothing finish.
Taking bronze is this holy-grail face oil from Sunday Riley. It's lightweight (thus making it a more fitting option for all skin types, even those who veer oily) and boasts a next-generation retinol-spiked formula specifically designed to plump skin while also shrinking wrinkles, redness, and enlarged pores. The magic? You'll wake up looking like you got the best night of beauty sleep (even if you didn't).
If you're shopping for a new moisturizer…
If you haven't noticed by now, Drunk Elephant would be voted most popular within the category of best-selling skincare at Sephora. That said, there are rhyme and reasons behind its impressive reputation—it's packed with peptide folic acid. Really, it's just another jar of skin-gifting proof.
If you're someone who wants a lot from just one product, you, like many Sephora shoppers, will love this multitasking moisturizer from Lancôme. Brimming with skin-loving fares like vitamin E and extracts from moringa and edelweiss, it's a primer, moisturizer, and SPF.
This anti-aging water cream from Tatcha boasts over 3000 reviews and still manages to hang on to its four-star-and-over rating. As Post Malone would say, "Wow." It's also oil-free and expertly formulated with top-grade Japanese botanicals to gift you the clear and dewy complexion of your dreams.
If you're shopping for a new eye cream...
Inspired by an age-old beauty industry secret (banana powder!), this beloved eye cream is also armored with brightening and tightening vitamin C, collagen, and caffeine to immediately diffuse the look of shadows and dark circles while lending a helping hand to the health and wellness of the delicate eye area in the long run as well.
This rich and luxurious eye cream is jam-packed with the good stuff that sleep-deprived bags and circles crave—eight peptides, five forms of vitamin C, and soothing cucumber extract. (Pro tip: Store it in the fridge!)
Developed in Japan, this best-selling eye cream is the ultimate under-eye elixir if you're on the search for top-notch anti-aging perks. Thanks to Shiseido's breakthrough WrinkleResist24 technology, wrinkles in all the tricky areas like the delicate eye area, lid creases, and crow's feet, won't stand a chance.
If you're shopping for a new beauty tool…
This circulation-boosting, puff-reducing tool is super-new to Sephora, but it's already flying off the shelves at lightning speed. It's an investment, but it's also strategically designed to hug the contours of your face, neck, and chest so you can knead and roll tension into oblivion.
A few other noteworthy perks: It's waterproof, it helps contour and reduce puffiness and distortion of the SMAS fascia for a svelter facial appearance, and it even features an extra-large solar panel inside the handle to generate a soothing micro-current.
This strategic, super-effective cleansing device from Foreo makes your skincare routine, uh, fun again. Not only can it swiftly lift away the daily accumulation of dirt and debris in just one minute, but the light massage you'll feel from the pulsations will help smooth and tighten the skin longterm, too.
Once you get over the initial sticker shock, we'd like to point out that the cost of this ultra-popular device is basically equivalent to one in-office treatment that offers the same kind of LED light therapy. Pretty much every celebrity we see on IG seems to own one, and it's no wonder since the various light settings (blue, red, or a mix of both) can improve the contours of the skin, reduce signs of ageing like fine lines and wrinkles, and even help banish and manage breakouts.