I'll admit it: I've spent way too much time perusing Sephora's best-selling items and fixating only on the retailer's most-reviewed products—even to the point where I was buying items I didn't need because I was blindly subscribing to the hype. But can you blame me? It's hard not to be enticed by thousands of glowing reviews, with customers adamant about a product's skin- or hair-transforming abilities. I soon realized, though, that only buying Sephora's cult products meant I was missing out on two categories of other amazing items: effective Sephora products that hadn't achieved cult status yet and strong products not available on Sephora at all.
It became clear that I needed to expand my horizons after discovering that NatureLab Perfect Shine is my favorite shampoo I've tried to date. It's not available on Sephora, and it boasts a relatively modest 43 reviews on Amazon, though most are extremely positive. If I had solely relied on cult products with thousands of reviews, I would have missed out on the formula that truly works for my hair. Moral of the story: It never hurts to broaden your search and look outside your go-to beauty retailer or brand. So without further ado, scroll down to shop my favorite beauty products right now.
Biossance's newest cleanser hasn't had enough time to rack up hundreds of reviews on Sephora but is already well on its way to cult status. After trying it, I found that it's super helpful to keep oiliness at bay.
After I got a treatment at Heyday in Los Angeles, my facialist highly recommended this exfoliant for my acne-prone skin. Grown Alchemist isn't currently available at Sephora, but I'm glad I broadened my horizons with this amazing product.
Available at Dermstore, this product is a bona fide holy-grail buy and boasts ingredients to fight both acne and signs of aging. I first learned about it from our co-founder Hillary Kerr's above video and had to try it for myself.