I Spend 80% of My Day Evaluating Beauty Products—Here's What I'm Itching to Try


(Image credit: @champagnemani)

Have you ever heard one of those startling statistics like, for instance, how many collective hours in a lifetime you'll spend sitting on the toilet or waiting in traffic? Well, the number of hours I spend in front of my computer shopping for, typing about, and researching beauty products would probably be even more alarming. (I could probably do the math, but I have a hunch I don't want to know.)

Luckily for me, all of the above beauty-related activities are supremely more enjoyable than sitting on the toilet or waiting in traffic. There are lots of reasons I wanted to become a beauty editor, one being I'm thoroughly obsessed with beauty products. Even though I have easier access to products now than I did back in high school and college when I'd stockpile lists of things I wanted to try, I still to this day keep tallies, bookmarks, and screenshots of beauty items (new and not new) that I have my eye on. Thankfully, given that the beauty industry is worth roughly $532 billion (according to Forbes), there is never any shortage of formulaic fodder for me to drool over, lust after, and recommend. 

My various wish lists have been accumulating, so before my computer implodes, I've put them to good use by creating the ultimate summer beauty shopping guide, sorted by retailer. (Because, yes, I have at least 10 different retailer tabs open on my desktop at all times.) Looking for some beauty shopping inspo? Keep scrolling! Below, I'm sharing 28 hair, skin, and makeup products I have my eye on from Sephora, Nordstrom, Net-a-Porter, Violet Grey, and Verishop


(Image credit: @joannacoops)

My Sephora Wish List

My Nordstrom Wish List

My Net-a-Porter Wish List

My Violet Grey Wish List

My Verishop Wish List

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.