The Best-Selling Jeans From Black Friday All Have One Thing in Common
It's time to come clean: How much damage did you do on Black Friday? Whether you're already enjoying your spoils or patiently awaiting your packages' arrival, it's hard to argue that the shopping holiday did a number on your wallet. Now that Black Friday has come and gone, we've had some time to crunch the numbers and find out exactly what was in shoppers' filled-to-the-brim virtual shopping carts.
Who What Wear's commerce team analyzed data from our shopping stories to reveal the most popular items from the holiday. In the denim category, nearly all of the best-selling styles were skinny jeans—which might not come as a surprise considering they are a wardrobe classic. Specifically, Topshop, Levi's, Agolde, AG, and Kut From the Kloth all had top-selling styles on Black Friday. Scroll down to shop the jeans our readers are obsessed with.
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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.