There are things you need, and then there are things you need. Whether it's lightbulbs and LaCroix or leather cleaner and lip balm, odds are you can find it on Amazon—and more often than not, buy it with one click.
Obviously, Who What Wear's editors are experts at finding the best fashion and beauty items out there, and our readers are second to none when it comes to shopping online. Which is why we've rounded up nearly 100 of the most-purchased items we've found, and you, dear reader, have bought over the past few months on Amazon. From on-trend and affordable accessories to French beauty buys and next-day delivered travel essentials, each of the items below has been recommended by Who What Wear editors and ordered hundreds of times by our readers over the past three months. The best part? Every single thing is under $50.
So if you've been waiting to press "purchase" on a certain serum, supplement, or hair accessory, consider this list your cheat-sheet for Who What Wear editor- and reader-approved favorites that are just one click away from being in your hands IRL.
Affordable Accessories
It seems like Who What Wear editors and readers are buying these cheap-and-chic barrettes in bulk! These are one of the top-selling products we've spotted on Amazon this year.
If a strategically placed bobby pin is more your style.
For those of us who want to embrace the embellished barrette trend without a 10-pack commitment.
This pearl anklet looks much more expensive than it is and will pair perfectly with fall footwear before boot weather hits.
A colorful anklet that complements any outfit, in any season.
These lightweight tortoiseshell–inspired earrings make a statement when paired with a simple silhouette.
Pair this pearl-enhanced choker with your favorite going out top.
All of your '90s fashion icons owned this hair accessory.
The scrunchie trend in a soft, fun fabric.
A smart and sporty hack for the perfect bow every single time.
This versatile piece provides an instant upgrade to any fall handbag or hairstyle.
This tote is perfect for oddly shaped items, plastic-free produce, or pretty much anything you can fit in it.
Beauty Buys
Wipe away the day without creating unnecessary waste with these soft and reusable muslin cloths.
Professional makeup artists and novices alike swear by this micellar water for removing even the most waterproof formulas.
Our favorite facial spray for a quick pick-me-up in two relaxing scents.
You really can't bag a better everyday lip balm than this 100% natural formula made with botanical waxes, shea butter, and just a touch of pink.
This Essie top coat packs serious staying power when paired with any gel couture nail color.
This polish is a mix of coal and gray, our ideal manicure color as we approach fall.
Can you believe these nail art stickers are made from real flowers? We're obsessed.
Bye-bye, red eyes. These drops work in just one minute—seriously.
If you're interested in trying natural deodorant, this brand comes in several great scents and is aluminum-, paraben-, and sulfate-free.
Don't let bad breath bring you down. This tongue cleaner may look strange, but use it once, and you'll become a believer.
The powder may take a minute to get used to, but it really whitens stains from coffee, red wine, and smoking with zero pain or sensitivity.
From sunny SoCal to the overcast northeast, our readers and editors swear by this Sally Hansen formula year-round.
Haircare Heroes
Dry shampoo but in paste form? Believe it! This R+Co formula is amazing at creating texture while absorbing oil and is small enough to stash in your bag for touch-ups on the go.
Go ahead, give yourself a scalp massage next time you shampoo your hair.
With almost 400 five-star reviews, it's no wonder this hair growth oil is a top seller.
This thickening shampoo is specially formulated for color-treated or damaged hair and contains tea tree for dandruff and pure rosemary essential oil for hair growth.
Olaplex's repairing treatment isn't just for color-treated hair. Anyone whose strands need a hit of relief can benefit.
This one-step hairdryer and volumizing brush cuts styling time almost in half.
This brush has specially designed loop bristles for use with hair extensions and is totally tangle-free.
This lash and brow booster has almost 600 reviews with an average of 4.5 stars, which means, yeah, it actually works.
Say so long to unwanted facial hair thanks to these easy-to-use dermaplaning blades.
Skin Savers
No joke, these acne patches can clear even the most painful pimples overnight.
This beloved drugstore brand works overtime on tired eyes and is totally fragrance-free, hypoallergenic, and non-comedogenic.
Differin used to be prescription-only, but now it's available over the counter on Amazon and worth every penny.
French girls swear by this vitamin A with retinol—remember, a pea-sized amount should suffice.
If you like La Roche-Posay products, you'll love its hyaluronic acid serum, which visibly plumps, hydrates and helps to reduce signs of aging.
If you don't already have a vitamin C serum in your beauty arsenal, then we recommend buying this bottle with just one click.
Another vitamin C serum our editors and readers swear by, this product is Leaping Bunny–certified cruelty-free.
Did you know that hyaluronic acid holds up to 1000 times its weight in water? Use this affordable formula with your favorite mask, cream, or moisturizer for even better results.
Now you can enjoy the number one body wash brand in France from the comfort of your own shower.
This magnificent moisturizing cream has been a cult-favorite since 1926—seriously!
Sea kelp, lemon peel, and French green clay combine to unlock some serious skin-brightening power without stripping away your skin's natural moisture.
This cream works on even the most painful cracks. Just apply to freshly washed or exfoliated feet twice daily for two weeks and prepare to be amazed.
Say so long to cracked summer heels for good with these easy-to-use moisturizing sleeves.
If you haven't already tried this cult-favorite clay mask, here's your chance to stock up. Mix it with apple cider vinegar for the ultimate cleansing experience.
Fashion Finds
These sleek sheer socks add a ladylike look to any pair of loafers.
Can you ever have too many pairs of seamless panties? This three-pack is a no brainer.
Hundreds of Who What Wear readers have purchased this piece of shapewear over the past few weeks—no joke.
This ribbed tank comes in several colors, but we're still partial to this luxe charcoal gray hue.
See you next summer, leopard midi skirts! This fall is all about snakeskin prints.
This fun, swingy skirt is a serious steal. Doesn't it look much more expensive than just $20?
Fall was made for sweaters and cozy blankets. Consider this item a stylish two-for-one.
A classic cardi at a can't-beat-it price.
This cozy layering item is perfect for everything from apple picking to pumpkin carving—just roll up your sleeves and get to it.
These soft yet sturdy leggings are designed to be figure-flattering and supportive for all sizes and body types, which is probably why they're one of Amazon's top sellers.
It's true, you can purchase a classic pair of Levi's on Amazon. Even better? They're on sale.
Wellness Wins
Biotin supports healthy hair, skin, and nail growth. With over 11,000 reviews and a 4.5 star average rating, this product is worth testing yourself.
If you want to measure or gamify your water intake, this gallon bottle will help keep you hydrated from morning to night.
Collagen is a critical nutrient for the health of skin, hair, tendons, bones, and joints. Fortunately, this powder formula is easy to incorporate into your daily routine—just add a scoop to your morning beverage and you're good to go.
If you're not already taking a daily multi-vitamin, you can change that with just a few clicks. This brand includes 15 vitamins and minerals at 100% daily value or higher.
Curious about improving your health and nutrition from the inside out? Start with some light reading about the microbiome.
Travel Time
This soft sleep mask has become a favorite among Who What Wear editors at home and on cross-country flights.
Mirror, mirror, on the go, tell us how you get your glow?
If you prefer to buy your beauty essentials in bulk, these TSA-approved leakproof bottles are a great way to carry your go-tos when you're on the road.
These comfort-grip handle wraps do double duty as a way to identify your entire entourage's luggage as it comes through baggage claim.
This chic laptop sleeve looks like an old-school leather folio.
Never lose an earring in your luggage again with this cute and compact jewelry box.
Packing cubes are a total game-changer—trust us.
Keep this portable steamer in your carry-on and you'll never have to worry about showing up to an event in wrinkled clothes again.
Keeping it Clean
Get your sparkle back with this easy-to-use jewelry cleaner.
Wouldn't it be nice to work on a streak-free surface? For a few minutes at least…
For those boots that were made for walking and washing.
Suede boots and bags will look good as new after using this compact care kit with the brush above.
Keep all of your well-loved leather goods in great shape with this comprehensive kit that contains products to clean, condition, and protect.
Before you put those summer whites in storage, give them the Mrs. Stewart's bluing treatment.
Really, Really Random
A critical component for anyone who has embraced the big earrings trend, these invisible supports slide on the back of earrings for an incredible lift.
These are comfortble enough to wear on the regular, with or without a bra.
If you haven't perfected the Marie Kondo-method of underwear folding, this is a solid backup plan.
Time to upgrade your streaming situation? Amazon's Fire TV Stick is incredibly easy to install on any HD device. Or, you can take your show(s) on the road with this portable media stick—perfect for rainy days when you're stuck in the hotel room.
A cute, colorful housewarming gift for your friend with a green thumb.
This post was published at an earlier date and has since been updated.
Up next, 8 noteworthy fall trends worth buying on Amazon for under $50.
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