This Product Is My Secret Weapon for a Seamless, Glowing Base

When it comes to my makeup, I like to just slap it on and go. While once in a blue moon I might enjoy sitting down and getting creative, most days I just want the whole process to be quick, easy and fuss-free. Over the past few years, I have made it my mission to fine-tune my morning makeup routine to such an extent that I can now do my whole face in less than two minutes. 

It’s needless to say, therefore, that I am forever on the lookout for any tips, tricks and products that promise to make my daily makeup application a little bit quicker and easier. And, while I can get my mascara on in a matter of seconds and can fluff up my brows with my eyes closed, finding ways to achieve a quick and easy glowing base hasn’t been smooth sailing. While some days, a generous layer of tinted moisturiser is all I need, on days when I feel like my complexion might benefit from a bit of extra coverage, I struggle.


(Image credit: @SYMPHANISOTO)

Despite my love for foundation, I find that it does have a tendency to suck the life out of my complexion. While some totally eradicate any hint of glow, others might cling to dry patches, crease or create an unwanted layer of oily sheen. Because of this, over the years, I have found it very difficult to achieve a perfect, seamless base with speed and ease.

That was until one day a few months ago, I started trialling a new skincare product. The minute I put it on, I realised that my skin felt smoother and looked perfected and glowing. And as I continued to use it every morning for the following few weeks, I noticed that my base went on like a dream. I didn’t find myself having to reach for powders or liquid highlight—it just looked glowing and healthy, first time, every time.

Intrigued, I found myself researching other glow-boosting makeup primers too. Unlike a traditional silicone-filled primer, priming moisturisers and serums sit firmly on the skincare side of things but have usually been formulated with makeup application in mind. They deliver skin-loving ingredients that boost moisture and glow but are also rich enough to create a seamless canvas for the makeup base of your choice (for this reason, I wouldn't use them in place of my normal antioxidant or active serum, just as well as).

If you love the idea of fuss-free makeup application as much as I do, keep scrolling for the priming moisturisers that will totally revolutionise your makeup routine.

Next up, the matte bronzers that give the most convincing sun-kissed glow.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.