I Swear by Matte Bronzers—These Ones Give the Most Convincing Sun-Kissed Glow

If you’re anything like me, you will have spent the majority of the last few months cooped up inside. During winter, my friends often joke and liken me to a hermit crab that refuses to come out of its shell. However, the minute the sun starts shining through later in the year, you'll struggle to keep me in the house. This year, though, thanks to the limits on outdoor activity and the fact that I live in a flat with absolutely no outdoor space, I’ve spent the majority of my time inside.

It it knowing this that has left my friends very confused whenever we sit down for our weekly Zoom drinks. "Shannon, how are you so glowing right now?” one of them declared last week. And I can honestly say that nothing about my bronzed glow is real. I haven’t been outside for longer than a couple of hours at any given time and, even when I have been out, I’m slathered in a thick layer of SPF 50.

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(Image credit: @THEVYCSOURCE)

So, considering that my go-to facial tanning drops (Coola Sunless Tan, FYI) ran out a couple of weeks ago, I can 100% confirm that my bronze is down to my new-found love for matte bronzers. You see, I’ve always loved using bronzer as a way to add some depth and life to my base, but I’ve never been much of a fan of the shimmer or light-reflecting properties that so many of them pack. I’m a no-makeup-makeup kind of girl through and through and, within that, there’s no room for shimmer.

Cult classics like Benefit’s Hoola may have been around for years, but now there’s a whole bunch of different textures, shades and formulas on the scene. Whereas before we might have had only a few to pick from, now there's something for everybody. Unlike a light-reflecting bronzer, a matte formula creates a natural-looking, deep tan-like bronze for a just-stepped-off-the-beach finish. Keep scrolling for the formulas I swear by for a convincing bronzy glow.

Next up, 19 summery perfumes to try if you're desperate for a holiday.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.