I'm in My 50s, and These Are the 5 Places I Always Shop

There’s no doubt that our style evolves as we get older. By the time you’re in your 50s, you have the wisdom to know what pieces work for your lifestyle, career, body, and personal taste. There’s a confidence that lies in an over-50 woman's wardrobe—you don’t force yourself to wear trends that don’t work for you, and by now you’ve built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 50s shop to create said reliable wardrobe, I tapped into one fashion-forward woman's wardrobe who I love to follow on Instagram for her chic style: Renata Jaz. Below, she's sharing the retailers, stores, and boutiques she loves to shop for classic and trending pieces alike, along with some of her current must-haves from each store. Read on to get inspired by her picks.


The Frankie Shop

Good for: Blazers and suiting

"I’m a big fan of Frankie Shop. Their online store is amazing, and whenever I’m in Paris I always visit their flag store! I love high-quality suits and blazers which I could wear for years and they never go out of style, and that’s exactly what I can find in Frankie Shop. Beautiful suits and blazers, perfectly tailored, and very easy to style."


Good for: Knits

"British weather favors sweaters. Living in England means that I wear knits all year round, and my wardrobe is full of them. Therefore, whenever I buy them I pay attention to their quality... I love cashmere knits as their quality is always amazing, which means that I can wear them for years.  Because I wear knits pretty much all the time I’m not afraid to pay a bit more something beautifully made and one of a kind. Net-a-porter and Farfetch are perfect for this kind of purchase."

Good for: Minimalistic elements

"Minimalistic coats, dresses, and shorts are in fashion right now. They are easy and comfy to wear. I love wearing green minimalistic pieces and add fun a fun bag and shoes. Whenever I looking for minimalistic pieces I tend to go to COS. They are affordable and their designs are absolutely amazing!"

Good for: Basics and denim

"My go-to store when looking for basics (e.g white racer tops and t-shirts) and jeans is Zara. Their tops are always good quality and affordable, so I often buy the same top in 3 or 4 different colors. And when it comes to jeans, they have a great range from; simple denim jeans to more trendy ones."

Luisa Via Roma

Good for: Shoes and bags

"Shoes and bags are my essentials! I have a habit of creating my outfit from bottom to top, so I start with shoes and bags and build my outfit around them. Hence I believe in investing a bit more in shoes and bags. I also think that they can make any outfit more unique. My favourite place to shop shoes and bags is Luisa Via Roma, their selection is always up to date. Whether you are looking for party heels and statement bags to summer slides and classic pouches. You can find there the most desired pieces."