I'm in My 50s, and These Are the 5 Places I Always Shop
There’s no doubt that our style evolves as we get older. By the time you’re in your 50s, you have the wisdom to know what pieces work for your lifestyle, career, body, and personal taste. There’s a confidence that lies in an over-50 woman's wardrobe—you don’t force yourself to wear trends that don’t work for you, and by now you’ve built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 50s shop to create said reliable wardrobe, I tapped into one fashion-forward woman's wardrobe who I love to follow on Instagram for her chic style: Renata Jaz. Below, she's sharing the retailers, stores, and boutiques she loves to shop for classic and trending pieces alike, along with some of her current must-haves from each store. Read on to get inspired by her picks.
The Frankie Shop
Shop our picks:
Good for: Blazers and suiting
"I’m a big fan of Frankie Shop. Their online store is amazing, and whenever I’m in Paris I always visit their flag store! I love high-quality suits and blazers which I could wear for years and they never go out of style, and that’s exactly what I can find in Frankie Shop. Beautiful suits and blazers, perfectly tailored, and very easy to style."
Net-a-Porter
Good for: Knits
"British weather favors sweaters. Living in England means that I wear knits all year round, and my wardrobe is full of them. Therefore, whenever I buy them I pay attention to their quality... I love cashmere knits as their quality is always amazing, which means that I can wear them for years. Because I wear knits pretty much all the time I’m not afraid to pay a bit more something beautifully made and one of a kind. Net-a-porter and Farfetch are perfect for this kind of purchase."
Shop our picks:
COS
Good for: Minimalistic elements
"Minimalistic coats, dresses, and shorts are in fashion right now. They are easy and comfy to wear. I love wearing green minimalistic pieces and add fun a fun bag and shoes. Whenever I looking for minimalistic pieces I tend to go to COS. They are affordable and their designs are absolutely amazing!"
Shop our picks:
Zara
Shop our picks:
Good for: Basics and denim
"My go-to store when looking for basics (e.g white racer tops and t-shirts) and jeans is Zara. Their tops are always good quality and affordable, so I often buy the same top in 3 or 4 different colors. And when it comes to jeans, they have a great range from; simple denim jeans to more trendy ones."
Luisa Via Roma
Good for: Shoes and bags
"Shoes and bags are my essentials! I have a habit of creating my outfit from bottom to top, so I start with shoes and bags and build my outfit around them. Hence I believe in investing a bit more in shoes and bags. I also think that they can make any outfit more unique. My favourite place to shop shoes and bags is Luisa Via Roma, their selection is always up to date. Whether you are looking for party heels and statement bags to summer slides and classic pouches. You can find there the most desired pieces."
Shop our picks:
Up next: The "trendy" basics over 50 women are indulging in this fall.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt
-
I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to Wear
Ready in 10 minutes or less.
By Jennifer Camp Forbes
-
The Only 9 Jackets You Need for Spring, According to Fashion People
There's something for everyone.
By Remy Farrell
-
And Now, 5 Elevated Ways to Wear Your Jeans in 2024
Denim devotees, unite.
By Grace O'Connell Joshua
-
After 5 Days in Aspen, I'm Officially Hooked on Western Pieces—5 I'm Loving RN
From cowboy hats to fringe accents.
By Grace O'Connell Joshua
-
I Asked Over 2000 Women Where to Buy the Best White Shirts—They Love These 23
Your definitive guide.
By Elinor Block
-
Here's How French Women Are Styling Their Jeans Right Now
Take note.
By Courtney Falsey