These Are the 8 Best Places to Buy Bras Online, Period


(Image credit: @champagnemani)

When it comes to shopping, there's nothing trickier than finding the perfect bra. While I wish I could go without them forever, it's near impossible to always avoid them. And from an online-shopping perspective, finding the perfect bra is even more challenging. As a fashion editor, I've spent countless hours sifting through online reviews of different bras, asking experts for their advice, and reaching out to fellow editors for their opinions. Needless to say, I've done my research.

From bralettes to underwire and sports bras to everyday ones, the vetted list below will have exactly what you're looking for. I know bra shopping can be intimidating, but it doesn't have to be. As someone who dreads having to buy a new bra, I'll be using this list myself. Keep scrolling to find your perfect match.


When it comes to variety, Nordstrom has got you covered. The retailer offers dozens of best-selling brands and products in every bra category you can think of. Natori is one of my favorites to buy from the retailer, so much so I wore the brand for all three of my wedding events.


Whatever your thoughts are on Kim Kardashian, you have to admit she put her all into Skims. The shapewear brand's bras are the most comfortable I've tried, and as someone who looks forward to taking my bra off at the end of the day, I actually opt to keep these on. Every bra is soft, stretchy, and supportive.


Amazon isn't just for the last-minute purchase you need to arrive within Prime shipping time; it's the perfect destination for bras too. It has thousands of customer reviews available, so you can easily see which bra would work for you.

Free People

While you may already have a selection of staple bras in your lingerie drawer, what about some trendy options? Free People offers everyday bras but also a range of options that are sexy and trend-forward.


I learned about Lively from my fellow editors and am quite impressed. The brand is known for its contouring technology that supports without flattening.

Savage x Fenty

Savage x Fenty perfectly combines sultry and fun. If you like your bra selection to be eccentric and colorful, you'll find your match here.


If you like your lingerie drawer to be luxurious, Net-a-Porter is your destination. From silky bralettes to lacy bras, everything in the retailer's lingerie section is a designer dream.


I heard about Cuup through Instagram, but it totally lives up to the hype. All of Cuup's bras are lightweight and minimal in style—made to become the comfy bras you reach for the most.

Next, Confession: I'm a DD Cup Who Hates Wearing Bras, But These 16 Changed My Mind

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.