I'm Basically a Professional Shopper—30 Shopbop Items I'm Obsessing Over Now


(Image credit: @shopbop)

Although my actual job title is Editorial Director of Who What Wear, I definitely also consider myself a professional shopper of some sort. After years of learning the ins and outs of this industry, and now, leading a team in producing the best shopping and fashion content possible, I am confident in not only my ability to source hidden gems online but also in my taste.

Today, the retailer du jour is Shopbop. Shopbop is always getting in tons of new products and I've made it my sole mission to present you with the best of the best from the retailer. Ahead, you'll get to shop a curation of 30 items I am currently loving featuring tons of summer dresses, cute affordable shoes, and much more. So get ready for full carts because you're about to love everything. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.