Everything That Just Landed on My Personal Shopping List

Welcome to the Shopping List series, a Who What Wear column that highlights the items that I have my eye on at the moment—from affordable finds to investment buys.

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(Image credit: @kristenmarienichols)

As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It's my job to bring you the coolest finds and special pieces I think deserve a place in your wardrobe, which is why I'm rounding all of them here in a column dedicated to the pieces I would personally put my money behind.

I also have a specific take on style that blends my penchant for minimalism on some days and maximalism on others, so you'll find styles across the board here. The common thread? A mindset for supporting amazing design talent and only investing in pieces I plan on wearing for years to come. Here, let me take you on a virtual shopping trip where I'll highlight all of the pieces I think are worthy of adding to your cart.

Shop my picks:

Next, discover the affordable fashion brands insiders are wearing as much as expensive labels.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.