Yep, Fashion Girls Wear These Affordable Brands as Much as Expensive Ones

True fashion girls are often snapped wearing the latest impossible-to-get designer pieces that don’t exactly fit into most of our budgets. That being said, I’ve been spotting more and more affordable brands everywhere from the street style scene to Instagram. To me, this is proof that high/low dressing will always be cool and taps into the way I personally approach fashion. I don’t believe that wearing high-priced items translates to being well-dressed. Instead, I think it comes down to finding the right pieces and styling them in a cool way.

So what are the cool, affordable brands fashion girls are embracing now? Ahead, I’m highlighting the ones I’ve spotted everywhere from the streets at Paris Fashion Week to the cool outfits Who What Wear’s editors are wearing to the office. Go on to shop the best affordable fashion brands that rival expensive ones.

Frankie Shop

A true fashion darling, you’re bound to spot Frankie Shop everywhere on the street style scene at fashion month sprinkled in amongst cool designer pieces. I ordered these shorts last month (and wore them here), and I’m a huge fan.


Best affordable fashion brands: Entireworld



This year, sweatsuits have been spotted on practically every fashion insider—whether at the airport or walking into a runway show. A favorite brand for those wearing one? Entireworld.

Dr. Martens

Best affordable fashion brands: Dr. Martens



Yep, at this point, it’s been established that Dr. Martens are an essential part of the fashion-girl uniform. If you already own some classic Doc boots, you might want to consider some oxfords as well.


While not everything from Staud is super affordable, I always recommend its bags to anyone looking to spend around $300. With forward shapes and luxe finishes like faux croc, you can’t go wrong.

Laura Lombardi

Chunky jewelry is huge for 2020, and Laura Lombardi designs pieces that are perfect if you’re on a budget. Another great reason to support the designer? The sustainable pieces are handcrafted from a mix of reclaimed and recycled materials.

Who What Wear Collection

Best affordable fashion brands: Who What Wear Collection



Called me biased, but I think Who What Wear Collection has incredible pieces—especially the newly launched shoes I can’t wait to have in my possession. All of the pieces on on-trend, look luxe, and hit at seriously amazing price points.

House of Sunny

If you don’t already know about House of Sunny, get ready to see it everywhere. The London-based brand has playful designs and colors that inject some fun into fashion girls’ wardrobes.


Best affordable fashion brands: Choosy



If you’re looking for clothing that hits on all of the current trends without making a huge investment, check out Choosy. I wore a top from the brand last year (sadly now sold out) and got a million DMs about it.

Porte & Paire

Best affordable fashion brands: Porte & Paire


Style du Monde

While prices just under $300 may not sound extremely affordable, I’m including Porte & Paire here because it manages to hit on all of the coolest shoe trends of the moment while executing seriously high-quality products. Just look to our Senior Fashion Editor Lauren Eggertsen who was quick to snap up a pair.

Are You Am I

Best affordable fashion brands: Are You Am i



If you’re looking for a going-out top, look no further than Are You Am I. With a collection of backless pieces and plunging bodysuits (and more), this is where fashion girls find their cool going-out pieces.