40 Timeless Staples You'll Thank Yourself for Buying in the Midseason Sales
Traditionally, sales land on Boxing Day, but over the past few years, midseason sales have become a big event for savvy shoppers. After all, it's another opportunity to snap up great-quality pieces you've been thinking about for a while for less. So as spring beckons, we thought you might want to know which sales have started and what the best pieces on offer are. We know you're busy, so we've done the hard bit of scrolling through everything to find the most timeless staples for you, which should also help you avoid being wooed into any regrettable impulse buys as well.
Some of our favourite stores, from COS and Arket to H&M and Mango, have amazing deals right now on pieces that aren't just great for wearing this spring but will also help you build up a long-lasting capsule wardrobe. You can thank us later.
As a tip, we Who What Wear editors tend to use the sales to invest in the items we wear every day and quality pieces we usually can't quite justify at full price. The midseason sales might be well underway, but we've found plenty of versatile tailoring, fail-safe denim and throw-on dresses to see you through all of the seasons ahead. Scroll through the gallery below to shop our edit of the best midseason-sale buys you won't want to miss.
MATCHESFASHION.COM (Flash Sale)
The standout shoes of the season are included in this flash sale too. (Enter OFFER15 at checkout.)
Staud's shoulder bags are alwasy coveted. (Enter OFFER15 at checkout.)
Everyone on the Who What Wear team loves these basket bags. (Enter OFFER15 at checkout.)
This Ganni mini dress is a year-round keeper. (Enter OFFER15 at checkout.)
Bag this timeless crossbody for 15% off. (Enter OFFER15 at checkout.)
Arket
Classic grey tailored trousers don't age, which makes these the perfect sale buy.
We're big fans of Arket's knits, so we were very pleasantly surprised to this spring-ready one in the sale.
Everyone needs a good camel coat in their repertoire, so this is such a great deal.
COS
A dress you could wear to the office but also on a beach with flip-flops.
Wear this on its own with tailored trousers and then a shirt underneath when it gets cooler again.
& Other Stories
You might not need a puffer coat right now, but you'll be very glad for this purchase come October.
Platform flip-flops are going to be big again this summer.
I'll be wearing these to the office on repeat with chunky sandals.
MATCHESFASHION.COM
Every fashion person had their eyes on this last winter. Cable-knits are timeless, so you can bet this one will be just as coveted next year, too.
A beautiful pair of spring-ready wide-leg trousers.
Whistles
I love the idea of this tucked into a denim midi skirt.
Mango
These are a timeless classic that can be worn with dresses now and in winter.
WWW UK editor Emma Spedding fell in love with these loafers when she popped into the Mango store recently—and with good reason.
H&M
Chunky ankle boots are officially a classic, so there's no doubt you'll be grateful for these come autumn.
Abercrombie & Fitch
Black sun dresses are the new white sundresses this year.
This is a beautiful classic you'll wear so much, and the perfect spring jacket for right now.
TikTok has been going wild for Abercrombie's Curve jeans and trousers, claiming the fit is impeccable.
Hollister
It's not often you find such classic staples in sales, invest in these while you can.
A great going-out top to pair with high-waisted jeans for the pub or dinner.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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