I'm a Maximalism-Loving Beauty Editor—24 Products That Instantly Boost My Mood

There’s one thing that I’ve never been, and that’s a minimalist. When it comes to my personal style—in clothes, décor, and beauty—I prefer opulence and grandiose expression. With my wardrobe, I’ve always been attracted to vibrant hues, avant-garde silhouettes, and over-the-top looks, and the same goes for makeup. Be it neon-glitter winged eyeliner or a red lip that’s shellacked in glitter and gloss, I’ll take it all. I love the drama.

My reasoning behind this is simple. We only live once, so why not indulge in whatever sort of fabulousness that speaks to you—even if it’s blue eye shadow when the rest of the world is wearing neutrals? The freedom of creative expression, after all, is a gift to our inner child. Let her play, I say!

Ahead, you’ll find my favorite picks for maximalist beauty products that celebrate color, sparkle, and whimsy, from glittery lip gloss to bright, unapologetic eye shadow. Who knows—maybe you’ll be inspired to awaken your hidden maximalist.

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.