Out of all the '90s trends to return in 2018, logos are perhaps the biggest. Legacy brands that revelled in the success of logo-adorned accessories over 20 years ago—cc: Fendi, Gucci, Coach—are revisiting the maximalist look once again via clothes, accessories, shoes, but also, lingerie. In fact, logo lingerie is becoming a standalone trend itself.
It’s not unusual to come across a 'gram by Kendall or Kylie Jenner in their Calvin's, or a snap of Bella Hadid leaving her apartment in tailored trousers with nothing but a Dior-branded bandeau. Worn unashamedly on show or layered under basics, branded bras and brief is an effortlessly cool (and affordable) way to trial the logomania trend for yourself.
Shop our edit of the best logo lingerie below, all available on Amazon.