If I Could Only Use 30 Beauty Products for the Rest of My Life, I'd Pick These

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(Image credit: @erin_jahns)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 finds on their current wish list.

I'll warn you right now, there are quite a few expensive, investment-worthy items on this list. That said, I've always been a "quality over quantity" type of person, and I'd much rather invest my hard-earned money on fewer truly amazing products than more just so-so products. Can anyone else out there identify?

Contrary to what many might assume, I've tried to hone and tighten (versus expand and complicate) my product regimen as a beauty editor. I'm exposed to hundreds of new items on a weekly basis and that level of exposure, and the many inevitable disappointments that come with it, have caused me to hang on all the more tightly to the products that just can't be beaten and that I'd happily use for the rest of my life, no questions asked. So today, I'm paying tribute! Below you'll find 30 all-star beauty products I'd happily pack with me en route to a desert island I couldn't leave for the rest of my days on earth. Spanning all categories of beauty, you'll find the unsurpassable standbys I've used since college intermixed with 2021 launches that have knocked my socks off. If you're sick of perpetually being on the hunt for a 100% satisfying beauty investment, you're in the right place. Keep scrolling—these won't disappoint.

Skincare

Hair

Fragrance

Makeup

Body

Tools

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.