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Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
I'm a big fan of winter. Huge. I'm also very into shopping, and since the colder months can impact my mood, I'm doing some premature damage control and indulging in some innocent retail therapy from one of my fave spots, Nordstrom. I won't lie: My beauty situation is pretty expansive. After a decade of working in the industry, I have my skin and makeup essentials sorted. In other words, I know my nonnegotiable products, so at this point, I'm just in the market to play.
What can I say? I'm feeling festive. I love finding products that will make me (and others!) feel happier and more confident, so have at it! Keep scrolling for 30 wonderful beauty finds that also make really solid gifts.
I first got my hands on this fragrance a few months ago, and it's a favorite now. It boasts notes of black cherry, tonka bean, and almond. It's sexy and mysterious, and I can't stop wearing it. The fact that it comes in an all over body spray has made all my holiday wishes come true.
This might not be the sexiest item on this list, but honestly, it's the most essential, especially in the winter when lips get parched. Unlike sticky waxes, these lip balms quickly absorb, and SPF 25 offers sun protection while guarding against windburn and extreme temperatures. I don't know about you, but I can't resist this cute little trio.
If you only buy one thing today, make it this. It's powered by patented Viniferine to help visibly even skin. A lot of people aren't familiar with Viniferine, but it's like 60% more effective at brightening your complexion than vitamin C. Do yourself a favor, and just get this.
If you want to change your skin for the better, become BFFs with any sort of retexturizing product like this luxe cream. It's formulated with a unique trio of flowers that help address the first signs of aging, revive complexion luminosity, and reactivate natural cell renewal.
I've had these in my makeup bag for years. Whenever I run out, I always restock because they're just that good. This trio comes with three versatile shades, all within the pink-beige family. They apply easily and are extremely buildable. Be warned: Once they dry on your lid, they will not budge.
The holidays are the time to stock up on skin gadgets. This micro-current tool is a favorite of mine: It tones facial muscles while improving contour and skin tone and reducing the appearance of lines and wrinkles. Plus, this limited-edition set also comes with a brush, brightening face creme, and peptide booster—for the price of the device. It's the perfect set.
Can we talk about how cute this little at-home gel-manicure set is? It features everything you need to create the ultimate salon-level mani in the comfort of your home. The macaron-shaped LED lamp is fast and powerful—only 30 seconds for cured nails. The gel polish is a three-in-one formula that combines a base coat, color, and top coat in one.
I remember smelling this for the first time when I was in high school and falling head over heels in love with it. It's heavenly. The lightly whipped formula feels rich and is infused with vitamins A, C, and E derivatives. Grape-seed and rice-bran oil condition the skin while vanilla extract and honey offer soothing benefits.
2020 was the year I became obsessed with this device. When I couldn't go get facials, I had to do what I could at home, and I still can't get enough of it. It basically offers the same benefits as in-office microdermabrasion treatments. It reduces the appearance of fine lines and wrinkles, blemishes, and enlarged pores. It's a game changer.
This mascara is actually inspired by hair rollers, so the formula is practically made with curling and lifting superpowers. My lashes never look droopy or sad at the end of the day. They almost always look as perky as they did first thing. Trust me—it's a curling and lifting formula that defies the odds.
What they say is true: You have to wear SPF every single day, rain or shine. What I love most about this sunscreen is that it comes in stick form, so it's incredibly easy to apply, especially on the go. With this on hand, you have no reason not to slather your skin with it.
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.
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