Any One of These Expensive-Looking H&M Items Will Elevate Your Wardrobe


(Image credit: COURTESY OF H&M)

I might be a fashion editor, but the last thing I'd ever do is pressure you to shop. I believe that every purchase—be it £10 or £1000—needs to be considered wisely. Will I wear it enough? Will it go with my existing wardrobe? Will it still be relevant six months from now? These are just some of the questions I ask myself whenever I have the urge or need to buy something new. And I can honestly say that I can answer "yes" to the below pieces from H&M. 

H&M is always the first place I head to when I'm in need of affordable basics or pieces to pep up my clothing rotation. I didn't purchase much earlier in 2023, as I was in the midst of moving house, but now that I'm settled into my new home and no longer have to spend my disposable income on moving boxes, I thought I should treat myself. I deserve it, right? So onto H&M's new-arrivals page I went, and wow, I was impressed. From classy wide-leg trousers to blazers so sleek they looks as if they costs three times as much, I was taken aback by the sheer number of elevated items there were. I truly believe they'll sell out, too, so I thought I better show you while stock levels are high. Behold, what this editor thinks are the best H&M items of 2023 so far. I'll, of course, update this as the year progresses, but for now, take in the new-season spring goodness. 

Shop H&M's Best Items for 2023

Next Up: I Shop for a Living—I'd Recommend These 30 New-In Pieces to Anyone

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.