The Iconic High-Street Dress Brand That Comes Fashion-Editor Approved

In the '90s, Ghost was one of the first places we'd visit when looking for a new dress as its silky slip dresses were the height of cool. But, as the brand focused on satin dresses and sleek tailoring, we tended to think of it as a destination for bridesmaid frocks and occasion-wear only. Now, thanks to a reboot of its button-front tea dresses and slinky midi dresses, Ghost has become decidedly cool again, and our team (like the many influencers we follow on Instagram), are all in agreement that this is now one of the very best places to snap up a quality, classic dress design.

And it turns out Kate Middleton agrees, as the royal is often spotted out and about in the brand's designs, such as the blue floral dress £90 Anouk dress she wore that sold out as soon as she was spotted in it. She's also the proud owner of the Ghost Avery dress too, and I have a feeling she'll be adding more styles to her wardrobe for years to come.


(Image credit: @monikh)

Monikh shows us the power of simplicity with this floaty monochromatic look.

But it's not just the royals who are infatuated with the brand. Plenty of our favourite influencers (as well as an abundance of editors) consider it their go-to for easy summer day dresses and event dressing (keep scrolling to see deputy editor Maxine Eggenberger's take on dressing up the Palm dress if you don't believe me).

And now Ghost has repositioned itself as one of the labels you see all over your Instagram feeds, it makes it even more sense to shop these investment dresses for a special occasion or every-day wear. That's all of the midi and maxi length dresses, pretty floral prints and vibrant colours your wardrobe could ever need.

Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.



(Image credit: @francescasaffari)

Francesca styles the cult Palm dress with vibrant gazelles.


(Image credit: @nlmarilyn )

Marilyn has made a strong case for molten metallics in this dreamy gold dress. 


(Image credit: @nicoleocran)

Nicole Ocran styles the Immy dress with chunky trainers. 


(Image credit: @maxineeggenberger)

Who What Wear deputy editor Maxine Eggenberger has several of the palm dresses in different colours, but we love this deep plum for party season.


Up Next, It's Party Season—Here Are 7 Major Trends That Work for Every Dress Code

This post was originally published at an earlier time and has since been updated.

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.