This Is What Our Editors Would Actually Buy During the Amazon Sale
The Amazon Prime Day sale has arrived! From homeware to beauty and fashion, these are the Prime deals our editors are actually adding to their baskets.
Depending on the kind of shopper you are, the words "Amazon sale" could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday or Amazon's Prime Day, sales have grown over the years to include literally tens of thousands of discounts. Whilst it's a great opportunity to save, especially on those big-ticket items you already had on your list, there's no doubt that scrolling through all the deals to find the best ones can be extremely time-consuming.
Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that's exactly why we're here to help today.
Calling upon my fashionable fellow editors, we've curated a selection of sleek savings on autumn capsule wardrobe staples as well as expensive-looking accessories from beloved brand JW Pei and stellar denim from Levi's and Tommy Hilfiger. Our expert beauty team has spent hours this morning scouring the sales for great hair tools, bathroom cabinet favourites and skincare tech that they'd happily pay full price for.
Alongside, our editors are sharing their other favourite deals, from tech deals for book lovers, coffee machines to make darker mornings a little bit easier and sporty accessories to take our workouts to a whole new level. All together, these are the editor-approved Amazon Prime Day deals our editors are making the most of today. We know that sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day.
Shop the Best Amazon Prime Day Deals
- JW Pei Hana Medium Tote Bag, was £130, now £104
- Dyson Airwrap I.d. Hair Styler & Hair Dryer, was £480, now £400
- Levi's 501 90's Jeans, was £84, now £62
- Currentbody Red Light Therapy LED Face Mask, was £400, now £340
- Naadam Cashmere Crewneck Sweater, was £90, now £53
- Oura Smart Ring, was £270, now £229
Explore Our Editors' Amazon Prime Day Wish Lists
Marina Avraam, Senior Shopping Editor
"There are so many iconic brands on Amazon, from JW Pei to Levi's, and I'm making the most of the sales to snap up some of their best-selling pieces like the Hana bag. If you're currently building your autumn capsule wardrobe, these are the pieces I'd start with."
The JW Pei Hana bag has been on my wish list for a few months. The shape is eye-catching, the interior is spacious and the classic design ensures it will withstand the moving trends.
Levi's is known for excellent denim, and I can already see this pair working hard in my wardrobe.
Vionic's footwear is known to be comfortable, and this pair is going to become a staple in my autumn wardrobe.
Eleanor Vousden, Beauty Editor
"There's nothing better than finding the beauty buys that are already on your wish list on sale! Now, a few of my tried-and-tested favourites are included in the Amazon Prime Day sale, from CurrentBody's LED face mask to beauty cabinet favourites like the Medik8 Crystal Retinal—two of my staples."
I've been testing the Currentbody LED Face Mask for over a year. I've noticed my skin is less inflamed, it looks clearer and despite the mask not having a blue light setting like other LED masks, my breakouts have reduced significantly since using it.
I've been using the Medik8 Crystal Retinal for years and will definitely be stocking up this Prime Day. I have sensitive skin, and it’s one of the few retinoid products I genuinely trust. As your skin gradually adapts, you can move up to the next level, building on the skincare benefits as you move onto the next strength.
This mascara exceeded my expectations when I tried it, and now I'm looking to restock on a firm beauty cabinet favourite.
Maxine Eggenberger, Editor
"My Amazon wish list has been prepped and ready for Prime Day for a while. I've already favourited a few fashion buys, including a sleek bag which one of my fellow editors bought to the office recently. I'm also looking for some knitwear to kick-start my autumn wardrobe switchover."
A sleek trench coat features in all great capsule wardrobes, so I know I'll rely on this season after season.
It's almost time to cosy up in soft knitwear! Whilst black is so classic, this style also comes in so many elegant shades.
So many of my fellow editors have this exact bag, and I genuinely thought they'd invested in a designer piece.
Florrie Alexander, Shopping Editor
"This year I've been focusing on my health and keeping active, and this Prime Day I'm planning to snap up some fitness deals. First up is an Oura ring to track my progress and recovery, as well as a pair of noise-cancelling headphones to get myself in the right headspace, whether I'm heading out on a run or blocking out the sound of my housemates during my evening yoga routine."
So many of my friends have invested in an Oura ring, and I'm ready to get added insights into my sleep, workouts and recovery.
Buttery-soft leggings for working out or simply lounging around the house.
This pair has so many good reviews, and are currently over 40% off!
Poppy Nash, Associate Business Director
"I'm always impressed with the scope of products included in the Prime Day sale. I'm looking for a few homeware upgrades, like a new coffee machine to romanticise the dark autumn mornings. Alongside, Amazon has a selection of well-known fashion brands, including Calvin Klein, and I've just found the jeans I'll be wearing on repeat from now on."
The slight flare will look so good with ballet flats, boots and heels.
Not only am I looking to upgrade my morning coffee routine, but this will also look so sleek on my kitchen counter.
A classic white shirt will work hard every season. The oversized fit adds a relaxed feel to this smart piece.
Grace Lindsay, Deputy Beauty Editor
"When Prime Day rolls around, I take it as my opportunity to stock up on pharmacy skincare favourites that I'll never be without in my bathroom cabinet. Plus, there are a few devices that I've added to my wish list which I'm hoping to get a substantial discount on."
Yes, the Dyson Airwrap is included in the Amazon Prime Day sale! Find all the attachments to dry, smooth or curl your hair, and we've even got a step-by-step guide with tips and tricks on how to make the most of your new hair tool.
When you generously mist this on just-washed hair, it creates a waterproof shield when sealed in with your hair dryer. What's even better is that it lasts between shampoos, too, so you can enjoy sleek, shiny hair without any flyaways in sight.
The Foreo Bear routines are a quick and easy addition to any morning routine.
Natalie Munro, Fashion News Editor
"With a pretty full wish list that I've been adding to over the past few weeks, I've been counting down to Amazon Prime Day. After lugging various books around on trips this summer, I'm finally investing in a sleek Kindle that I can pull out on my commute. I'm also stocking up on a few classic buys for autumn, from sleek trainers to cosy knitwear."
Now I can carry thousands of books with me at all times with ease.
The fitted shape and bell sleeves add to the elevated appeal of this knit.
I'm a minimalist, but if you prefer bolder shades, there are so many colourful options in the Amazon Prime day sale.
Imani-Nia Francis-Tsolaki, Junior Fashion Editor
"I've been waiting for Prime Day to restock my wardrobe for the new season, and I've already found so many sleek pieces that I'll be instantly adding to my outfit rotations. Think refined knee-high boots, a light denim jacket and tailored trousers to pull the look together."
I was looking for a new addition to my shoe collection which will look sleek and refined. These boots are the answer.
Light layers are back in our wardrobes, and it doesn't get much more classic than a denim jacket.
These tailored trousers come in short and long lengths too for the perfect fit.
Brittany Davy, Junior Writer
I love a silk press as much as the next girl, but I don't love the hefty salon prices that come with it. That's why I always use Amazon’s Prime Day as an opportunity to stock up on tools that will give me the glossy blowdry look at home. Sharks’ Glossi 2-in-1 Hot Tool promises to give a smooth and silky blowout without any frizz and can be used on both wet and dry hair to style and shape your locks. And if the reviews are anything to go by, I've done well by adding this to my Prime basket.
One of my all-time favourite perfumes, Mugler’s Angel features notes of chocolate, vanilla and mandarin. It's bold and sweet but also manages to stay perfectly sophisticated for those who tend to be wary of gourmand fragrances. So at almost 40% off in the Prime Day sale, I'll be stocking up on this compliment-inducing scent for myself as well as to give out to my friends and family this Christmas.
As someone with eczema and extremely sensitive skin, finding an under-eye cream that doesn't irritate my skin has been a challenge, to say the least. Olay’s hydrating gel cream infuses cooling aloe to soothe the skin, as well as niacinamide to strengthen the barrier and target dark spots. Not to mention that it's fragrance-free: something I'm sure my fellow dry- and sensitive-skin sufferers will be grateful for.
Georgia Seago, Copy Editor
"I've moved house this year, so I'm using Prime Day as an excuse to purchase pieces that have long been on my wish list for my new home. I've got my eye on the Lumie Bodyclock that so many of my fellow editors have, as well as a Stackers jewellery box to keep my treasured pieces together."
Stackers jewellery boxes are sleek, stackable and I've found so many in the Prime Day sale.
So many of my friends have invested in a Lumie alarm clock to make waking up that little bit easier. It's both sleek and useful.
The temperatures are slowly starting to drop, and very soon this sleek coat is going to be the most hard-working piece in my wardrobe.
When Is the Amazon Prime Day Sale?
The Amazon Prime Day sale is running from 6-7 October, with discounts on a series of great buys from beauty to homeware to fashion.
Amazon Big Deals Day is an annual sale event exclusively for Amazon Prime members and includes some of the best deals you'll see on Amazon across the year, with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a reboot, home appliances for chic spaces, and more great bits and pieces in between.
How to Access the Amazon Prime Day Deals
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
