8 Brands That Are Straight Up Killing It Right Now
I’ve never been the type to have just one favorite brand or stick to a single designer head to toe. Rather, with each new season, I tend to notice that there’s a group of labels that are very clearly getting it right and designing all the things I want to wear at that moment. For fall, there are a whopping eight of them, and they range from fast fashion to ultra luxe—just like my taste itself.
As you may have guessed already, this list is highly biased. Unlike a recent data-driven shopping guide I put together, it is purely and solely based on my opinions. But, if you like my self-described simple-but-cool style, then I’m confident you’ll also like what you’re about to see! Have I said enough? Are you still with me? Just keep scrolling to see, read about, and shop all eight brands that, according to me, are straight up killing it for fall.
1. Alexander Wang
From Kat’s tweed jacket (seen above) to the below cardigan that I couldn’t help but order for myself, there are so many Alexander Wang pieces that I have my eyes on this season; it was actually the brand that inspired this story.
2. Stand Studio
Every time I come across Scandi brand Stand online, I ask myself How soon is too soon to buy my winter coat? The good news, however, is that this season its offerings have expanded to also include equally amazing separates and bags, so I’ll probably end up snagging something well before the temperatures drop.
3. Paris Texas
Looking to invest in a cool pair of boots for fall and winter? Whether you’re searching for something subtle or statement-making, knee-high or ankle length, Paris Texas is the brand for you thanks to its unparalleled fall offerings.
4. Mango
It feels like every time I go on Instagram, I find myself saving at least one post to my "buy” collection that features one or more Mango items in it. At the top of my list is the above miniskirt suit, but its boots and sweaters are pretty high up there, too.
Shop the matching Tweed Miniskirt ($60).
5. Khaite
Given that Khaite’s first-ever runway show was one of my favorites back in February, it’s no surprise that those items, which have now become available to shop, are among my most-hearted and bookmarked of the season. The brand's boots, bags, and RTW are all perfect updates on basics I thought I had covered.
6. Nanushka
Another brand I’ve been wearing quite a bit myself this season is Nanushka. From its ultra-luxe looking faux leather to the cozy but polished knits, there’s something for every day of the week and any type of outfit.
7. Totême
Totême has been steadily gaining steam for many seasons now, but thanks to recent hits such as its smocked dress and heeled thong sandals, the brand has gained more exposure than ever before. The latest fall collection is definitely worthy of the fandom.
8. GRLFRND
It’s no secret that I’m a big fan of Revolve’s many in-house brands and, while choosing a favorite is typically hard, right now I am so into GRLFRND’s denim and recent RTW launch I can’t help but put them on the list.
Up next: 7 celebs who are NOT playing it safe this fall.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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