I Test Over 100 Beauty Products a Month—Here Are 31 I Use Every Day

My affinity for beauty products dates long before my time as an editor. Back in high school, I struggled with problematic skin, so I was always on the hunt for products that would help with breakouts and makeup that would make me feel confident when dealing with them. I was also visiting my dermatologist on the regular to try new treatments and asked questions to investigate the science behind products I was using and how they were interacting with my skin. Since then, my skin has cleared up, but I still love testing and discovering beauty products that work for me.

Between events I’m attending as an editor, products I’m sent from upcoming launches, and trips to the store to test out buzzy items I want to get my hands on, I’m constantly trying out new beauty products. What that means is that my bathroom has become the testing grounds for upward of a hundred beauty items each month. Yep, I’m constantly experimenting with the newest face masks, eyeliners, and microcurrent tools designed to resculpt my cheekbones as well as serums and jars filled with creams that promise to reverse any skin damage I have—and so much more.

After all of the products I’ve tried out over the years, which ones are a part of my regular routine? Ahead, I'm highlighting 31 of the best everyday beauty products I’ve tested and personally vouch for. Whether they're luxury items or affordable pharmacy products I swear by, go on to see why of each them has a permanent place in my beauty routine.



(Image credit: @kristenmarienichols)

The ultimate face cream

An everyday moisturizing sunscreen

A retinol for anti-aging

A hydrating eye cream

The makeup remover every French girl owns

A drugstore body wash that smells heavenly

The best body lotion ever



(Image credit: @kristenmarienichols)

A dewy foundation

A foundation for events and photos

The most perfect concealer

A lightweight setting powder

A vacation tan in a jar

For radiance

The tool I use every single day



(Image credit: @kristenmarienichols)

An eye shadow base

A neutral eye shadow

Very precise liquid liner

An ultra-precise drugstore brow pencil

The only mascara I wear

For curling lashes



(Image credit: @kristenmarienichols)

The perfect red lipstick

To moisturize lips

The best pink lipstick



(Image credit: @kristenmarienichols)

A volumizing shampoo

A serious hair voluminzer

A curling iron that holds curls

A brush that combats tangles

A cult classic hairspray



(Image credit: @kristenmarienichols)

The most heavenly candle

A perfume that's Old Hollywood in a bottle

Deodorant that feels fancy and works really well

Next, see the 13 fashion brands I wear on repeat.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She covers seasonal runway reports, fashion trends, the luxury market, industry expert interviews, fall and spring issue features, on-the-rise brands, self-styled shopping stories on the best current buys, and columns including The Luxury List. She also contributes to podcast recordings, branded content initiatives, and social media takeovers. Kristen has worked with luxury brands including Prada, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her personal style has been featured in publications including Vogue.com, Vogue France, and the CFDA. Prior to Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in Los Angeles.