A Shopping Expert Told Me the Coolest Emerging Fashion Brands to Know About Now

Fresh talent is what keeps the fashion industry exciting but also what keeps me constantly inspired to reimagine my personal style. In the current climate, designers are facing challenges to their businesses, which is making it clear that they need our support now more than ever. 

I turned to one of fashion’s most in-the-know insiders, Libby Jane Page, senior fashion market editor at Net-a-Porter. It’s her job to discover the best new talent in fashion to bring to Net-a-Porter, so she always has insight into the coolest designers to know about at any given time. Curious to find out which labels are topping her list right now, I asked her to share the rising brands that have caught her eye recently. Ahead, she’s highlighting the cool emerging brands that are about to take off.

Christopher John Rogers

"Christopher John Rogers is redefining eveningwear with his unique sense of color and sculptural silhouettes. He’s a part of our Net-a-Porter Vanguard program, and we’re excited to see his growth thus far."

Shop Christopher John Rogers:

Peter Do

"Peter Do is not only a CFDA winner but also part of Net-a-Porter’s Vanguard program, and he has redefined minimalism. His take isn’t simple or lackluster but quite the opposite. His pieces are wearable and clean-cut, but they also contain a big point of view. Peter has already managed to establish some clear signatures within his collection, be that his spacer suiting, two-tone pants, or his pleated skirt, and with him just being three seasons in, it’s obvious that there are great things to come. He also debuted shoes that were chunky but feminine, a hard medium to meet."

Shop Peter Do:

Neous

"Neous is not new news to anyone in the industry. Her Jumel sandal has been one of the most worn of the season, but expect bags in the coming months by the talented Vanissa, which are sure to have the same impact, if not bigger!"

Shop Neous:

Gauchere

"Gauchere is made for any woman looking for chic, elevated clothing with a practical sensibility. Her effortless shapes and easy color palette are perfect for anyone looking to invest in timeless pieces with a sense of longevity."

Shop Gauchere:

Coperni

"Coperni has become a headliner for S/S 20’s ’90s trend, and the design duo relaunched their label with a fresh perspective on tech. Their latest collection is the perfect mix of tailoring, little black dresses, and shirting. The brand’s iconic Swipe Bag, inspired by the Wi-Fi tool on the iPhone, is just the start of what is bound to be a strong accessory collection in coming seasons."

Shop Coperni:

MinjuKim

"MinjuKim won the Netflix series Next in Fashion, where Net-a-Porter experienced Minju’s exclusive collection reach instant sell-out success. Whilst the designer isn’t necessarily emerging in any sense, her feminine designs have a sense of attitude that is sure to reach new heights this year."

Shop MinjuKim:

Commission

"Commission brings an eclectic take that is a refreshing point of view. Its F/W 20 collection had nostalgia come through in new ways, with matching sweater sets, faux-fur coats, and rose prints."

Shop Commission:

Next, discover the WFH outfits Who What Wear editors are wearing now.