15 Cheap Drugstore Hair Dyes for the Best Results, According to Reviews

Everyone has their own preferences when it comes to the question of "To DIY or not to DIY?" And it doesn't just apply to the indoor herb garden you've been thinking about re-creating or that really cool storage hack you saw on Pinterest. At-home beauty treatments are another topic that can be polarizing. People may be totally fine with giving themselves a DIY manicure but cringe at the thought of at-home waxing. Others might trim their bangs themselves with ease, and some wouldn't even touch their eyebrows without a trusted professional.

Coloring your hair could be something that you feel very strongly about, and for some of you, it might not even be possible because of your particular color. But who hasn't had a passing thought in their lifetime that was something like, "What if I just went to town on boxed hair dye right now?" because you were bored or needed a change or were going through a breakup or it was just a normal Tuesday night.


(Image credit: @madelame)

Listen, I'm not here to pass judgment on any of those reasons. Do whatever feels right. I'm just here to give you some tips on how to choose the correct box dye so when the moment comes that you need a touch-up, don't want to spend money at a salon, or it's that aforementioned Tuesday, your hair will come out looking GOOD.

So take a look at these highly reviewed drugstore hair dyes that won't set you back in the cash department. (And please, follow the directions on the box, okay?)


(Image credit: @shaymitchell)


(Image credit: @zendaya)


(Image credit: @hilaryduff)


(Image credit: @emmaroberts)
Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019.

In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot).

She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.