The Proof Is in the Data: The 10 Celebrity Beauty Brands Worth Buying



Is it just me, or is every celebrity and (in some cases literally) their mother launching a beauty brand? I feel like everywhere I look, there's a new celebrity brand cropping up. At this point, it's harder to come up with a celebrity that doesn't have a brand tied to them than one who does. 

But whenever my favorite actors, musicians, or models release a beauty line, I can't help but wonder if it's actually worth it. Are the products good or did they just slap their name on a generic face cream? More often than not, it's the latter—but some celebrity brands really are worth adding to your vanity. Cosmetify recently released a list of the most successful celebrity beauty brands, based on revenue, social media followers, Google searches, and brand score. Below, I've compiled the 10 best brands from A-list celebrities from their list. Keep reading for the lowdown. 

Fenty Beauty

The celebrity: Rihanna

It's no surprise Fenty is at #1—Rihanna's brand is practically unstoppable. Not only did the singer plug it at the Superbowl this year, but it's one of the most high-powered and efficacious makeup brands out there, regardless of name recognition. 

Kylie Cosmetics

The celebrity: Kylie Jenner

Kylie Jenner's spot in the top celebrity skincare brands is still cemented at the top. The beauty mogul is still known for her iconic lip kits, but the brand has grown to include many high-perfomring staples. Kylie Skin also ranked in the best celebrity brands. 

Rare Beauty

The celebrity: Selena Gomez

Selena Gomez's Rare Beauty is a Tiktok sensation. Whether it's incredibly pigmented blushes or universally flattering lip colors, Rare keeps releasing hit after hit. 

R.e.m. Beauty

The celebrity: Ariana Grande

When Ariana Grande released a beauty line, it made tons of sense—she's long been a beauty girl. R.e.m. is a makeup line made for makeup lovers, with products like eyeshadow gloss for daring looks. 

Florence by Mills

The celebrity: Millie Bobby Brown

Florence By Mills is Millie Bobby Brown's passion project, and it shows. The line has ridiculously cute packaging and everything comes at a reasonable price point. 


The celebrity: Gwyneth Paltrow

At this point, Goop has transformed into a way of life. But don't forget that the brand also has a beloved beauty line that focuses on emphasizing your natural beauty. 

JLo Beauty

The celebrity: Jennifer Lopez

Who wouldn't want JLo's skin? The star's skincare line brings a slice of her routine to consumers. Plus, it comes in gorgeous gold packaging that all feels very JLo. 

Haus Labs

The celebrity: Lady Gaga

When Haus Labs rebranded last year, it created a major frenzy. The products were some of the best on the market, with hyper-scientific formulas that are completely revolutionizing the makeup world. 


The celebrity: Kim Kardashian

At this point, Kim K has her hands in so many brands, it's hard to keep track. Her skincare brand, SKKN by Kim, is all rooted in science and backed by skin specialists. 

Flower Beauty

The celebrity: Drew Barrymore

Drew Barrymore's line is all about making high-quality makeup at an affordable price. The products are meant to help make makeup fun.