I Scour This Affordable Site Weekly for My Favorite Cult Brands
Do you ever get so invested in hunting down a certain fashion item that it brings out the inner internet stalker in you? (Nope, just me then?) This is what happens when I fall in love with an item as a new arrival only to wait for it to go on sale before I finally make a purchase. All this waiting for it to go on sale has led me down some weird rabbit holes of the internet (but that's another story for another time), and the site I can always count on for killer designer deals is The Outnet.
Since I check back on the site's discounted designer offerings so frequently, I was curious to know how I could start shopping the site better. I spoke with Buying Director Vikki Kavanagh, who clued me into all the best brands on The Outnet, along with her tips and tricks for finding the best deals on the site. From cult brands like Staud and Mansur Gavriel, who are known for frequently selling out, to designer staples like Stella McCartney, The Outnet stocks a great selection. It all just comes down to knowing how to shop it best.
One of her biggest suggestions? To peruse the selection daily. "My browsing style is to filter by size so as to not be disappointed with any sold-out pieces. I also enjoy shopping the Boutiques we create, such as workwear, partywear, etc., and I tend to look at my favorite brands every week, as we change our product portfolio so often."
Keep reading to discover the best brands on The Outnet and all the ways to uncover the must-have fashion deals, according to the site's buying director.
Staud
According to Kavanagh, the brands people are searching the most for right now fall into two categories: "the luxury super brands such as Stella McCartney and Dolce & Gabbana and newer collections like Staud, Christopher Esber, and Mansur Gavriel."
Mansur Gavriel
Stella McCartney
As for the site's most popular labels? "It's the globally renowned brands—Stella McCartney, Valentino, Dolce & Gabbana, Diane von Furstenberg, and Alexander Wang," she shared.
Stella McCartney's iconic chain hem.
Alexander Wang
Iris & Ink
"Proudly, and against all of the iconic superbrands we have within our portfolio, our number one brand remains Iris & Ink, our private label collection," she says.
This will make your winter outfits look way more expensive.
A solid blazer is a key investment buy.
French girls are loving knit dresses—see the outfits to prove it.
Next, read about what else I'm shopping for at the moment:
9 Investment Buy I Can Personally Attest are Worth It
I'm Really Jazzed About These 10 Things I Just Bought
My Wardrobe Wouldn't Look the Same Without These 5 Brands
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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