I'm a Shopping Specialist—These Are My 10 Go-to Brands for Chic and Cozy Winter

You really can't mess around when it comes to stocking up on winter outerwear. Once the inaugural snowfall hits, it's a cold uphill battle for the next few months. As dreary as this may sound, if you have a well-crafted jacket to brave the elements in, winter actually isn't that bad. But where to look?

There are countless places to search when you're in the market for a winter jacket, and while the hunt is half the fun, if you want to know the best brands for this outerwear essential, the roundup below should pique your interest. We curated a well-balanced list of the top brands to turn to and what they're best for. Continue ahead for winter jackets to keep you toasty.

The Affordable Pick: Uniqlo

Uniqlo Puffer Jacket



You're probably already hip to the fact that Uniqlo is a perfect destination for affordable outerwear that performs. Stock up on their signature down coats, and don't miss whatever stylish brand collaboration the retailer happens to have going on at the moment.

The latest drop from Uniqlo and print aficionado Marimekko.

The All-Weather Pick: Canada Goose

Hunter Boots Winter Jacket



Brave the elements in this heritage label that's reliable for well-crafted outerwear in universal silhouettes and colorways.

A winter white jacket looks aptly sophisticated. 

The Made-for-Warmth Pick: Mackage

Mackage Winter Jacket



Canadians know cold, which is why you should trust this Montréal-based label for your next winter jacket purchase. (Meghan Markle is a fan, if that helps sway your opinion.)

A full-length version for exceptional warmth.

The Versatile Pick: Aritzia

Aritzia Winter Jacket



Aritzia's outerwear game is always on point. Specifically, its winter jackets are a must-peruse if you're in the market for something that's stylish and toasty.

Switch things up with a sporty, puffer vest.

The Heritage Pick: Woolrich

Woolrich Winter Jacket



Woolrich has been keeping people warm since 1830, which in addition to its versatile designs is cause enough to invest in the outerwear label.

Just wrap me up in this immediately.

The Fashion-Forward Pick: Nanushka

Vince Winter Jacket



You don't have to sacrifice your personal style to stay warm this winter; simply look for labels like Nanushka that masterfully combine the two.

A jacket to pair with all of your fancier cold weather attire.

The Fancy Pants Pick: Moncler

Moncler Winter Jacket



If this year is the year you invest in a really nice winter jacket you'll wear for the foreseeable future, make it Moncler. 

The Unisex Pick: Barbour

Barbour Winter Jacket



If you're searching for a winter jacket that feels thoroughly versatile and classic, Barbour is an ideal choice.

This one includes a hood for an extra line of defense.

The Outdoorsy Pick: Patagonia

Patagonia Winter Jacket



If you've resolved to spend more time outdoors and need a winter jacket that can keep up, try Patagonia.

Bright red is a welcomed change from basic black puffers.

For under $200, consider this a great value.

The DTC Pick: Everlane

Everlane Winter Jacket



Everlane's affordable winter jackets are well-made, stylishly designed, and perfectly versatile.

A classic parka is a winter essential.