I'm a Shopping Specialist—These Are My 10 Go-to Brands for Chic and Cozy Winter

You really can't mess around when it comes to stocking up on winter outerwear. Once the inaugural snowfall hits, it's a cold uphill battle for the next few months. As dreary as this may sound, if you have a well-crafted jacket to brave the elements in, winter actually isn't that bad. But where to look?

There are countless places to search when you're in the market for a winter jacket, and while the hunt is half the fun, if you want to know the best brands for this outerwear essential, the roundup below should pique your interest. We curated a well-balanced list of the top brands to turn to and what they're best for. Continue ahead for winter jackets to keep you toasty.

The Affordable Pick: Uniqlo


(Image credit: @uniqlo)

You're probably already hip to the fact that Uniqlo is a perfect destination for affordable outerwear that performs. Stock up on their signature down coats, and don't miss whatever stylish brand collaboration the retailer happens to have going on at the moment.

The All-Weather Pick: Canada Goose


(Image credit: @canadagoose)

Brave the elements in this heritage label that's reliable for well-crafted outerwear in universal silhouettes and colorways.

The Made-for-Warmth Pick: Mackage


(Image credit: @mackage)

Canadians know cold, which is why you should trust this Montréal-based label for your next winter jacket purchase. (Meghan Markle is a fan, if that helps sway your opinion.)

The Versatile Pick: Aritzia


(Image credit: @aritzia)

Aritzia's outerwear game is always on point. Specifically, its winter jackets are a must-peruse if you're in the market for something that's stylish and toasty.

The Heritage Pick: Woolrich


(Image credit: @woolrich)

Woolrich has been keeping people warm since 1830, which in addition to its versatile designs is cause enough to invest in the outerwear label.

The Fashion-Forward Pick: Nanushka


(Image credit: @eloraaaaa)

You don't have to sacrifice your personal style to stay warm this winter; simply look for labels like Nanushka that masterfully combine the two.

The Fancy Pants Pick: Moncler


(Image credit: @moncler)

If this year is the year you invest in a really nice winter jacket you'll wear for the foreseeable future, make it Moncler. 

The Unisex Pick: Barbour


(Image credit: @barbour)

If you're searching for a winter jacket that feels thoroughly versatile and classic, Barbour is an ideal choice.

The Outdoorsy Pick: Patagonia


(Image credit: @patagonia)

If you've resolved to spend more time outdoors and need a winter jacket that can keep up, try Patagonia.

The DTC Pick: Everlane


(Image credit: @everlane)

Everlane's affordable winter jackets are well-made, stylishly designed, and perfectly versatile.

And now, The Jacket All The Celebs Are Wearing (Again).

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)