I've Turned at Least 10 Picky Friends on to These Fail-Proof Beauty Finds

It's not too surprising why my friends always come to me first for A+ beauty product recommendations. Not only do I receive a nonstop flow of new makeup, hair, skin, and wellness elixirs on a daily cadence (testing all the newness is a 24/7 job!), but I also routinely meet with the industry's coolest brands and founders, gleaning top-secret sneak peeks at the new launches that won't hit the public for months. 

Obviously, I can't share those confidential bottles with my friends until they've actually launched, but I do offer up a regular roster of products whenever my friends need a new blush, serum, or self-tanner recommendation. Don't get me wrong—I always talk about the new and exciting things hitting shelves, but there are certain products I've used for years or tried that are so spectacular I recommend them to my loved ones with satisfaction-guaranteed confidence.

Curious? Below, I'm sharing 26 fan-favorite beauty picks I've turned even my most product-picky friends on to. Keep scrolling! 





Bath and Body

Up Next: 42 Life-Changing Beauty Products From Amazon, Sephora, and Dermstore

This article was originally published at an earlier date and has since been updated. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.