I'm a Picky Shopper, and These Are the Fashion Items I'd Buy From Amazon


(Image credit: @emmanuellek_)

Maybe it's all the time I've been spending on TikTok or the fact that I've somehow already made a sizeable dent in my fall shopping budget—despite the fact that the season hasn't even officially started—but lately, I've been highly appreciative of the ease and affordability of shopping on Amazon. So much so that at the moment, there are 29 fashion items on my wish list, and that's after making a lot of hard cuts. 

From knitwear to loungewear to statement accessories to basic essentials, I could brag about my findings all day, but instead of trying to tell you, I'll just show you. To see and shop the under-$100 autumn-appropriate finds this picky editor is loving from Amazon right now, just keep scrolling, and when you’re done, don’t forget to keep the shopping momentum going by checking out our epic roundup of 49 fall-ready pieces under $49.

Up next: 28 under-$200 pieces I'm recommending to everyone.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.