I was recently working on a story about the best H&M shoes to buy right now, and I was actually overwhelmed by how many beautiful sweaters I came across. I knew that H&M excelled in the knitwear department during the colder months, but the retailer has really outdone itself this year.
Between the cozy alpaca and cashmere options, chic cardigans, balloon-sleeve knits, and printed sweaters, there's so much to choose from, both classic and trend-forward. But it was my ultimate goal to find the sweaters that looked the most expensive, which wasn't hard to do. I came across a plethora of knitwear options that could easily pass as designer and that no one would believe are actually fast fashion. Ready to see the proof?
Keep scrolling to shop 20 H&M sweaters that yours truly recommends if you want a designer look.
While this has plenty of color, the multicolored yarn makes it appear to be neutral from far away.
Brights, Pastels, and Prints
Step one: Think about how often you'll wear this. Step two: Add to cart.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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