This Affordable Faux-Fur Coat Looks 10 Times Its Price

If you're going to buy one coat this season, at the very least it should possess a few important qualities. It should effortlessly upgrade a casual look, such as jeans and a tee, while also holding its own when paired with your most showstopping night-out pieces. It should be cozy and stylish yet timeless and luxe-looking; bonus points if you can snag it for under $100. This might sound like the unicorn of jackets, and may have actually been unattainable up until a few weeks ago, but it now exists, thanks to our namesake Who What Wear clothing line at Target. 

That’s right, our (faux)-fur coat is all of the above and more. And, as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine.

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What would you like to see us design? Tell us in the comments, and you just might inspire our next collection!

Opening Image: Kirstin Sinclair/Getty Images