This Affordable Faux-Fur Coat Looks 10 Times Its Price

If you're going to buy one coat this season, at the very least it should possess a few important qualities. It should effortlessly upgrade a casual look, such as jeans and a tee, while also holding its own when paired with your most showstopping night-out pieces. It should be cozy and stylish yet timeless and luxe-looking; bonus points if you can snag it for under $100. This might sound like the unicorn of jackets, and may have actually been unattainable up until a few weeks ago, but it now exists, thanks to our namesake Who What Wear clothing line at Target. 

That’s right, our (faux)-fur coat is all of the above and more. And, as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine.

Scroll through to get started!

On their inspiration for the piece: 

"We are obsessed with the new fur jacket—it’s truly one of our favorite pieces yet. Faux fur sometimes gets a bad rap for looking and feeling really synthetic and unappealing—this coat is anything but. The material is hyper-luxurious, and we love the fact that it’s a slightly unexpected color (albeit one that’s neutral and works with so many other hues!). It’s the perfect piece to wear with your favorite holiday looks, but it works with your go-to jeans and a T-shirt, too." — Hillary Kerr and Katherine Power

What happens next: 

Hillary trying on the first sample of the coat can only be described as love at first sight! 

Next, to the "yes" rack, of course! 

Photo:

Who What Wear 

From sample to showstopper! See the rest of the lookbook here.

Shop the coat:

What would you like to see us design? Tell us in the comments, and you just might inspire our next collection!

Opening Image: Kirstin Sinclair/Getty Images