30 Fashion, Beauty, and Travel Finds I've Added to My Life This Year With Zero Regrets

Who What Wear editor Allyson Payer

(Image credit: @allypayer)

Obvious statement: I'm a fashion editor who loves to shop. And I do 98% of my shopping online. As a very experienced online shopper, I don't have that many shopping misses, but some of my purchases do get returned. Others are so good that I can't imagine being without them. In fact, they're so good that I felt the need to share them with the internet, so here we are.

Below, I've rounded up a slew of fashion, beauty, and travel finds I've added to my life in 2025 that fit the no-regrets bill. I've even contemplated ordering multiples of some of them in case they ever get discontinued or I misplace them. The fashion category consists primarily of basics (excellent basics, that is), beauty runs the gamut from splurge-worthy skincare to mini-sized makeup, and travel is all of the new (to me, at least) accessories I won't leave for a trip without. Keep scrolling to shop my 2025 favorites (so far).

Fashion

Beauty

Travel

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.