These Under-£15 Beauty Products Aren't "Sexy", But Our Editors Can't Live Without Them

Although there are plenty of new beauty products flooding into the Who What Wear UK office every day, from fancy perfumes to luxurious skincare, there are a few staples that you'll find us editors buying on repeat. They're not the flashy or expensive kind, however. Whilst we love an investment beauty purchase, the products that excite us most often come at a surprisingly affordable price point—think a deodorant that does the job really well or exfoliating foot socks that rival a salon pedicure. And whilst they might not be the "sexy" kind of products you'll see us proudly displaying shelfie-style in our bathrooms or on our dressing tables, they're the backbones of our beauty routines that you'll find stowed away in a drawer or hidden at the back of our bathroom cupboards.

After seeing creators share the "unsexy" beauty products they swear by on TikTok, we felt compelled to share the Who What Wear UK team's all-time favourite mundane beauty products that are effective yet affordable—but not glam. And when I posed the question on our work Slack channel, the recommendations came flooding in. From the £4 body wash that smells like Aesop to the deodorant we all swear by, we have some great picks to share that come in at £15 and under.

Scroll ahead for our genuine editor recommendations that you'll always find us repeat-purchasing and shouting about.

Affordable Beauty Products That Actually Work

Unsexy beauty products group chat recommendations

(Image credit: Who What Wear UK)

1. Footner Exfoliating Socks

2. Vaseline

3. Nivea Firming Body Lotion Q10

4. Nivea Body Lotion Firming + Radiance Q10 Gradual Tan

5. Scholl Velvet Smooth Electronic Foot File

6. Aveeno Body Oil Spray

7. Blistex Intensive Moisturiser Lip Balm

8. Batiste Dry Shampoo

9. Compeed Blister Plasters

10. Ultrasun Lip Protection SPF50

11. Estrid Razor

12. TePe Interdental Brushes

13. St. Mortiz Tanning Mousse

14. Kitsch Dermaplane Razors

15. Neutrogena T-Gel Shampoo

16. VO5 Firm Hold Gel

17. CCS Foot Cream

18. Mitchum Women 48HR Protection Roll-On Deodorant & Antiperspirant

19. Zeroderm Ointment

20. Bayliss & Harding Shower Gel

21. Sally Hansen Nail Strengthener

22. Migraine Relief Cap

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.