If You Buy One New Beauty Product for Summer, Make It This Body Oil—It's My Secret to Golden-Hour Skin

Soft, subtle, and shimmering.

Woman in a blue bikini sitting at the pool

(Image credit: @emilislindev)

Body shimmer might not seem like the most pressing or practical beauty product to buy for summer, but hear me out. What if the body shimmer was soft, subtle, and finely milled, so it made your skin look like it was set in an eternal golden hour? What if it were based in a blend of botanical oils that could smooth, moisturize, and soften your limbs? And what if it had a warm, sweet scent akin to sun-kissed skin?

That, dear reader, is exactly the kind of body shimmer I'm talking about. It's not the clumpy, goopy, glittery stuff of yesteryear (millennials will surely remember the exact blue-raspberry-scented one I have in mind). *This* is the 2026 version. It's mature, elevated, and sophisticated, and I can't stop using it. Ahead, learn why I think it should be the one new beauty product you introduce into your routine.

Phlur Beach Skin Shimmering Body Oil

The Scent

Phlur Beach Skin Shimmering Body Oil

(Image credit: @kaitlyn_mclintock)

This shimmering body oil has the same scent as Phlur's wildly popular Beach Skin Hair & Body Mist ($39), which is a solar fragrance. Solar fragrances evoke the warmth of the sun, and Beach Skin does it via a slew of fresh, tropical, and sophisticated notes—think bergamot, salted tiare flower, coconut milk, and sandalwood. While I would definitely classify it as a vacation scent, it's not kitschy or immature, nor does it smell like straight-up sunscreen the way others do. It's creamy, airy, warm, and most of all, expensive-smelling. An ideal summer scent.

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The Shimmer

Scent aside, its finely milled shimmer is stunning. The tiny gold flecks spread evenly across the skin and reflect light in the prettiest, most radiant way. Whenever I use it, it looks like I have a golden-hour filter on my skin.

I also love that it moisturizes, smooths, and plumps my skin thanks to ceramide-rich floral oils that mimic the natural lipids found in the skin. Both instantly and over time, these oils help strengthen the skin barrier, plump fine lines, and smooth dry texture. I've only been using it since the beginning of June, and I've already made a dent in it. I can tell it's going to be gone by the time summer ends.

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.