Kaia Gerber Just Told Me Her "Everything" Shower Routine and Number One Secret for a Red Carpet Glow
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Has a beauty product ever impressed you so much that you can't imagine how you ever functioned without it? An item so life-changing that you had an intense urge to reach out to and thank the person who created it? Kaia Gerber knows the feeling. After receiving Uni's 24-Hour Body Serum as a gift, the model and actress became so obsessed she immediately reached out to the founder, Alexandra Keating, to gush over the glowy finish and skin-smoothing formula. No strings, just an organic conversation between two bodycare enthusiasts—one that, eventually, would lead to Gerber's official appointment as Uni's first-ever Creative Partner in Residence.
"The first thing I noticed [about the 24-Hour Body Serum] was how effective it was without feeling heavy," Gerber exclusively tells Who What Wear. "It is packed with skincare-level ingredients, absorbs so quickly, and doesn't leave any greasy residue. My skin feels hydrated, smoother, and just healthier overall when I use it consistently, and the scent is divine. It became one of those products that quietly worked its way into my routine, and now I can't imagine not using it daily." Pumped with Australian lime caviar to gently exfoliate dead skin, Australian kakadu plum to strengthen skin elasticity and brighten, and the brand's signature Uni marine complex for long-lasting hydration, the serum is essentially a secret weapon for dewy, glass-like skin. (And FYI: Other celebs like Elsa Hosk and Adwoa Aboah have also given it their stamps of approval.)
And because it's non-greasy, Gerber can glob it on from head to toe as a finishing step before highly photographed events, like red carpet appearances. "I use the 24-Hour Body Serum daily, and I don't change that routine for a special event," she says, adding that Uni's Golden Microalgae Body Oil also comes in handy when she's showing more skin. "It gives you a glow without feeling greasy, and they both absorb so quickly that you can get dressed right away."
Both products are lightweight enough to use daily (and as a last step before going out), but they're also quite potent as deep-conditioning treatments—especially after a round of dry brushing, which Gerber swears by for a pampering "everything" shower. "My 'everything' shower is definitely more of a ritual than a quick routine," she tells me. "I start with dry brushing, then shower and wash my hair. I cleanse with the Uni Shower Oil, and then while my skin is still damp, I apply the 24-Hour Body Serum. That's the step I never skip. I finish with the Golden Microalgae Body Oil for extra hydration and glow. It's simple, but it's a routine that always makes me feel great."
With her new title comes a stunning campaign, but Gerber is more than a brand ambassador. As Creative Partner in Residence, she'll have a hand in content creation, product development, marketing initiatives, and broader creative direction. As for her first Uni project? She's keeping it a bit under wraps. "I've always loved products that make everyday routines feel a little more special, so I'd probably create something really sensory, ritualistic, and luxurious but still easy enough to use every day," she says when I ask her about any dream innovations. "You'll have to wait and see what we do next together!"
For now, go ahead and shop Gerber's favorite Uni staples before they fly off the shelves (the serum is a big sellout risk!). I'd wager you'll love them as much as she does, and when you do, feel free to share your thoughts. Take it from Gerber's new role: The powers that be are listening.
Shop Kaia Gerber's Favorite Uni Products
