I Just Tried Beauty Pie's Bestsellers—These Are The Ones Worth Buying

If there is one brand as a beauty editor that I genuinely (and regularly) recommend to everyone, it's Beauty Pie. It's not often that I say this, but it's one of the few brands in which I've never tried a bad product, and I get excited whenever the brand launches a new product—you could say I'm a Beaty Pie fan-girl.

It's not your average beauty brand, so I often get a lot of questions about how Beauty Pie works. Founded by Marcia Kilgore (who is also the brains behind Bliss, FitFlop and Soap & Glory, FYI), Beauty Pie is essentially a beauty buyer's club that you pay a small fee to be a part of, which allows you to access to premium beauty products at a far more affordable price point. So how does it work?


(Image credit: @inmysundaybest)

You see, many luxury beauty brands have a lot of factors that contribute to the price you pay when you tap checkout. A £200 moisturiser may only cost the brand £40 to make. However, add on marketing costs, the expense of a paying a celebrity ambassador, advertising and the overheads associated with stocking a product in a retailer, and you can see how quickly the costs rack up—which we end up paying for. Beauty Pie, on the other hand, removes the middleman, meaning you're paying the cost of the product direct from the factory and the savings are passed on to you. Genius, right? The brand even tells you what you'd typically pay for the product if you were to buy it with the mark-up. While you do have to pay a fee to access member prices, it quickly adds up with the savings you make.

I'll admit, I was sceptical at first that the formulas wouldn't be on par with some of the luxury brands I've tried. But, I stand corrected. Now, there are several Beauty Pie products that I can't bear to be without in my bathroom and makeup bag. If you're wondering what te best Beauty Pie products are, I've compiled the brand's bestsellers below, as well as some of my favourites.

Beauty Pie Bestsellers

1. Beauty Pie Super Healthy Skin™ Featherlight UVA/UVB SPF 50 Sunscreen + Primer

2. Beauty Pie Youthbomb 360° Radiance Concentrate Serum

3. Beauty Pie Super Healthy Skin Ultimate Anti-Aging Cream

4. Beauty Pie Wrap Star Tubing Mascara

5. Beauty Pie Superdrops Brightening Niacinamide (10%)

6. Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum

7. Beauty Pie Double-Retinol Action Skin Overhaul Serum (5% Retinol Complex)

8. Beauty Pie Shinkai Electrolyte Drench 3-In-1 Deep Hydrating Gel Cream

9. Beauty Pie Youthbomb™ Biologic Collagen Peptide™ Cream (J001)

10. Beauty Pie Super Healthy Skin Deluxe Body Moisture Crème

11. Beauty Pie AcidEnzyme Exfoliating Face & Body Cleanser

12. Beauty Pie Super Healthy Hair Seven Oil Hair Elixir

13. Beauty Pie Superluminous Under-Eye Genius

14. Beauty Pie Chollagen Hydrolysed Marine Collagen Peptides, Organic Cacao, Biotin & Vitamin C Food Supplement

15. Beauty Pie Japanfusion™ Pure Transforming Cleanser

Shop editor favourites from Beauty Pie:

16. Beauty Pie Clean House Luxury Scented Candle

17. Beauty Pie Longwear Cream Shadow Stick

18. Beauty Pie Super Healthy Skin Nourishing Body Polish

19. Beauty Pie Japanfusion Energy Essence Mist

20. Beauty Pie Luxury Mulberry Silk 100% Silk Hair Scrunchies 

Up Next, This Easy 10-Minute Makeup Routine Always Earns Me the Most Compliments

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.